Predicción política y Twitter: Elecciones generales de España 2015

Abstract

This paper discussed the utility and reach of social networks during electoral campaigns. We presented the results of a research that analyzes the use of Twitter by political parties in the legislative elections in Spain December 20^th, 2015. Presence of the candidates and political parties during the last month of campaign was quantified, and the quality and quantity of their interactions with their followers was evaluated. The results indicate that Twitter is a good social thermometer, but still it faces a major methodological challenge as a predictive tool.