References
Abratt, R., 1989. A new approach to the corporate image management process. Journal of Marketing Management, 5(1), 63-76.
Albert, S. y Whetten, D.A., 1985. Organizational identity. Research in Organizational Behavior, 7, 263-295.
Alessandri, S.W., 2001. Modeling corporate identity: A concept explication and theoretical explanation. Corporate Communications, 6(4), 173-182.
Alessandri, S.W. y Alessandri, T., 2004. Promoting and protecting corporate identity: The importance of organizational and industry context. Corporate Reputation Review, 7(3), 252-268.
Anisimova, T., 2010. Corporate brand: The company-customer misalignment and its performance implications. Journal of Brand Management, 17(7), 488-503.
Arendt, S. y Brettel, M., 2010. Understanding the influence of corporate social responsibility on corporate identity, image, and firm performance. Management Decision, 48(10), 1469-1492.
Balmer, J.M.T., 1998. Corporate identity and the advent of corporate marketing. Journal of Marketing Management, 14(8), 963-996.
Balmer, J.M.T., 2001a. Corporate identity, corporate branding and corporate marketing – seeing through the fog. European Journal of Marketing, 35(3/4), 248-291.
Balmer, J.M.T., 2001b. From the Pentagon: A new identity framework. Corporate Reputation Review, 4(1), 11-22.
Balmer, J.M.T., 2002. Of identities lost and found. International Studies of Management and Organization, 32(3), 10-27.
Balmer, J.M.T., 2008. Identity based views of the corporation. European Journal of Marketing, 42(9/10), 879-906.
Balmer, J.M.T., 2012. Corporate brand management imperatives: Custodianship, credibility and calibration. California Management Review, 54(3), 6-33.
Balmer, J.M.T. y Soenen, G.B., 1999. The ACID test of corporate identity management. Journal of Marketing Management, 15(1-3), 69-92.
Balmer, J.M.T. y Greyser, S.A., 2003. Revealing the corporation: Perspectives on identity, image, reputation, corporate branding, and corporate-level-marketing. London: Routledge.
Balmer, J.M.T. y Greyser, S.A., 2006. Corporate marketing: Integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation. European Journal of Marketing, 40(7/8), 730-741.
Balmer, J.M.T.; Stuart, H. y Greyser, S.A., 2005. Aligning identity and strategy: Corporate branding at British Airways in the late 20th century. California Management Review, 51(3), 6-23.
Barnett, M.L.; Jermier, J.M. y Lafferty, B.A., 2006. Corporate reputation: The definitional landscape. Corporate Reputation Review, 9(1), 26-38.
Bigné, E. y Currás, R., 2008. ¿Influye la imagen de responsabilidad social en la intención de compra? El papel de la identificación del consumidor con la empresa. Universia Business Review, 19, 10-23.
Birkigt, K. y Stadler, M.M., 1986. Corporate identity, grundlagen, funktionen und beispielen. Ed. Landsberg an Lech: Moderne Industrie.
Blombäck, A. y Brunninge, O., 2009. Corporate identity manifested through historical references. Corporate Communications, 14(4), 404-419.
Bromley, D.B., 2001. Relationships between personal and corporate reputation. European Journal of Marketing, 35(3/4), 316-334.
Brown, T.J., 1998. Corporate associations in marketing: Antecedents and consequences. Corporate Reputation Review, 1(3), 215-233.
Brown, T.J. y Dacin, P.A., 1997. The company and the product: Corporate associations and consumer product responses. Journal of Marketing, 61(1), 68-84.
Christensen, L.T. y Askegaard, S., 2001. Corporate identity and corporate image revisited - A semiotic perspective. European Journal of Marketing, 35(3/4), 292-315.
Chun, R., 2005. Corporate reputation: Meaning and measurement. International Journal of Management Reviews, 7(2), 91-109.
Cornelissen, J.P. y Elving, W.J.L., 2003. Managing corporate identity: An integrative framework of dimensions and determinants. Corporate Communications, 8(2), 114-121.
Cornelissen, J.P.; Haslam, S.A. y Balmer, J.M.T., 2007. Social identity, organizational identity and corporate identity: Towards an integrated understanding of processes, patternings and products. British Journal of Management, 18, S1-S16.
Currás, R., 2010. Identidad e imagen corporativas: revisión conceptual e interrelación. Teoría y Praxis, 7, 9-34.
de Chernatony, L. y Harris, F., 2000. Developing corporate brands through considering internal and external stakeholders. Corporate Reputation Review, 3(3), 268-274.
de Chernatony, L. y Dall’Olmo, F., 1998. Modelling the components of the brand. European Journal of Marketing, 32(11/12), 1074-1090.
Deephouse, D.L., 2000. Media reputation as a strategic resource: An integration of mass communication and resource-based theories. Journal of Management, 26(6), 1091-1112.
Dhalla, R., 2007. The construction of organizational identity: Key contributing external and intraorganizational factors. Corporate Reputation Review, 10(4), 245-260.
Dutton, J.E. y Dukerich, J.M., 1991. Keeping an eye on the mirror: Image and identity in organizational adaptation. Academy of Management Journal, 34(3), 517-554.
Dutton, J.E.; Dukerich, J.M y Harquail, C.V., 1994. Organizational images and member identification. Administrative Science Quarterly, 39(2), 239-263.
Etzioni, A., 1988. The moral dimension: Towards a new economics. Nueva York: The Free Press.
Fombrun, C.J., 1996. Reputation: Realizing value from the corporate image. Boston: Harvard Business School Press.
Fombrun, C.J.; Gardberg, N.A. y Barnett, M.L., 2000. Opportunity platforms and safety nets: Corporate citizenship and reputational risk. Business and Society Review, 105(1), 85-106.
Fombrun, C.J. y Shanley, M., 1990. What’s in a name? reputation building and corporate strategy. Academy of Management Journal, 33(2), 233-256.
Fombrun, C.J. y van Riel, C.B.M., 1997. The reputational landscape. Corporate Reputation Review, 1(1), 5-13.
Fombrun, C.J. y van Riel, C.B.M., 2004. Fame and Fortune. Upper Saddle River, NJ: Prentice-Hall.
Gioia, D.A.; Thomas, J.B.; Clark, S.M. y Chittipeddi, K., 1994. Symbolism and strategic change in Academia: The dynamics of sensemaking and influence. Organization Science, 363-383.
Gioia, D.A.; Schultz, M. y Corley, K.G., 2000. Organizational identity, image, and adaptive instability. The Academy of Management Review, 25(1), 63-81.
Gotsi, M. y Wilson, A., 2001. Corporate reputation management: “living the brand”. Management Decision, 39(2), 99-104.
Harris, F. y de Chernatony, L., 2001. Corporate branding and corporate brand performance. European Journal of Marketing, 35(3/4), 441-456.
Hatch, M.J. y Schultz, M., 1997. Relations between organizational culture, identity and image. European Journal of Marketing, 31(5/6), 356-365.
He, H. y Balmer, J.M.T., 2005. The saliency and significance of generic identity: An explanatory study of UK building societies. The International Journal of Bank Marketing, 23(4/5), 334-348.
He, H. y Balmer, J.M.T., 2007. Identity studies: Multiple perspectives and implications for corporatelevel marketing. European Journal of Marketing, 41(7/8), 765-785.
Herbig, P. y Milewicz, J., 1995. The relationship of reputation and credibility to brand success. The Journal of Consumer Marketing, 12(4), 5-10.
Hildebrand, D.; Sen, S. y Bhattacharya, C.B., 2011. Corporate social responsibility: A corporate marketing perspective. European Journal of Marketing, 45(9/10), 1353-1364.
Holtzhausen, L. y Fourie, L., 2008. Communicating to a diverse workforce: Employees’ perceptions of symbolic corporate identity elements. Corporate Communications, 13(1), 80-94.
Ingenhoff, D. y Fuhrer, T., 2010. Positioning and differentiation by using brand personality attributes. Corporate Communications, 15(1), 83-101.
Karaosmanoglu, E. y Melewar, T.C., 2006. Corporate communications, identity and image: A research agenda. Journal of Brand Management, 14(1/2), 196-206.
Mahon, J.F., 2002. Corporate reputation. Business & Society, 41(4), 415-445.
Margulies, W.P., 1977. Make the most of your corporate identity. Harvard Business Review, 55(4), 66-74.
Martineau, P., 1958. The personality of the retail store. Harvard Business Review, 36(1), 47-55.
Martínez, I. y Olmedo, I., 2010. Revisión teórica de la reputación en el entorno empresarial. Cuadernos de Economía y Dirección de la Empresa, 44, 59-77.
Melewar, T.C. y Jenkins, E., 2002. Defining the corporate identity construct. Corporate Reputation Review, 5(1), 76-90.
Melewar, T.C. y Karaosmanoglu, E., 2006. Seven dimensions of corporate identity. European Journal of Marketing, 40(7/8), 846-869.
Melewar, T.C.; Bassett, K. y Simões, C., 2006. The role of communication and visual identity in modern organisations. Corporate Communications, 11(2), 138-147.
Otubanjo, B.O. y Melewar, T.C., 2007. Understanding the meaning of corporate identity: A conceptual and semiological approach. Corporate Communications, 12(4), 414-432.
Post, J.E. y Griffin, J.J., 1997. Part VII: Managing reputation: Pursuing everyday excellence: Corporate reputation and external affairs management. Corporate Reputation Review, .1(2), 165-171.
Powell, S.M., 2011. The nexus between ethical corporate marketing, ethical corporate identity and corporate social responsibility: An internal organizational perspective. European Journal of Marketing, 45(9/10), 1365-1379.
Powell, S.; Elving, W.J.L.; Dodd, C. y Sloan, J., 2009. Explicating ethical corporate identity in the financial sector. Corporate Communications, 14(4), 440-455.
Price, K.N.; Gioia, D.A. y Corley, K.G., 2008. Reconciling scattered images. Journal of Management Inquiry, 17(3), 173-185.
Rindova, V.P., 1997. The image cascade and the formation of corporate reputations. Corporate Reputation Review, 1(1/2), 188-194.
Rindova, V.P. y Fombrun, C.J., 1998. The eye of the beholder: The role of corporate reputation in defining organizational identity. Identity in organizations: Building theory through conversations, 62, 66.
Schmitt, B.H.; Simonson, A. y Marcus, J., 1995. Managing corporate image and identity. Long Range Planning, 28(5), 82-92.
Selame, E. y Selame, J., 1975. Developing a corporate identity: How to stand out in the crowd. Nueva York: John Wiley & Sons.
Sen, S. y Bhattacharya, C.B., 2001. Does doing good always lead to doing better? consumer reactions to corporate social responsibility. Journal of Marketing Research, 38(2), 225-243.
Souiden, N.; Kassim, N.M. y Hong, H., 2006. The effect of corporate branding dimensions on consumers’ product evaluation: A cross-cultural analysis. European Journal of Marketing, 40(7/8), 825-845.
Surroca, J.; Tribó, J.A. y Waddock, S., 2010. Corporate Responsibility and financial performance: The role of intangible resources. Strategic Management Journal, 31, 463-490.
Topalian, A., 1984. Corporate identity: Beyond the visual overstatements. International Journal of Advertising, 3(1), 55-62.
Van Riel, C.B.M., 1995. Principles of corporate communication. Hemel Hempstead: McGraw-Hill.
Van Riel, C.B.M. y Balmer, J.M.T., 1997. Corporate identity: The concept, its measurement and management. European Journal of Marketing, 31(5/6), 340-355.
Van Riel, C.B.M. y Fombrun, C.J., 2007. Essentials of corporate communication. Nueva York: Routledge.
Waddock, S., 2000. The multiple bottom lines of corporate citizenship: Social investing, reputation, and responsibility audits. Business and Society Review, 105(3), 323-345.
Walker, K., 2010. A systematic review of the corporate reputation literature: Definition, measurement, and theory. Corporate Reputation Review, 12(4), 357-387.
Wartick, S.L., 2002. Measuring corporate reputation: Definition and data. Business and Society, 41(4), 371-392.
Weigelt, K. y Camerer, C., 1988. Reputation and corporate strategy: A review of recent theory and applications. Strategic Management Journal, 9(5), 443-454.
Whetten, D.A., 2006. Albert and Whetten revisited: Strengthening the concept of organizational identity. Journal of Management Inquiry, 15(3), 219-234.
Zarebska, A., 2010. Practical problems of managing corporate identity of capital structures in Poland. The International Business & Economics Research Journal, 9(1), 9-15.