Clicking and trading: Strategies of on-line banking in Spain

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Published 18-09-2018
Miguel Acosta Jorge Sainz Beatriz Salvador

Abstract

The strategy of Spanish banks regarding online banking has moved cautiously between the sector modernization and the fear of third parties' entry. In this paper we show how from the bubbling beginnings, institutions have moved towards a sound business part of a multichannel strategy. Still, Spanish institutions haven't been able to rip all the advantages that Internet may have in the distribution of financial products.

How to Cite

Acosta, M., Sainz, J., & Salvador, B. (2018). Clicking and trading: Strategies of on-line banking in Spain. Cuadernos De Gestión, 6(1), 101–110. https://doi.org/10.5295/cdg.19154ma
Abstract 69 | PDF (Español) Downloads 53

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Keywords

banking system, services provision, Internet, financial services

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