Consumer behavior on sustainable issues
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https://orcid.org/0000-0002-9527-0307
Sandra Castro-González
Abstract
This special issue of the Management Letters / Cuadernos de Gestión is dedicated to presenting those articles that are included as part of the special issue on consumer behavior and sustainable issues and that highlight marketing’s important role in encouraging sustainable consumption. The first part of this editorial presents six articles that structure this special issue. The second part examines the concept of sustainable marketing and the most effective ways to change consumer behaviour to become more sustainable.
How to Cite
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Sustainability, Business ethics, Sharing economy, Consumer behavior, Branding, Social networks, Generations
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Peña-Miranda, D.D., Guevara-Plaza, A., Fraiz-Brea, J.A., & Botero, C.M. (2019). Prácticas de responsabilidad social empresarial en el sector hotelero. Estudio de casos en la ciudad de Santa Marta, Colombia. Cuadernos de Gestión, 19(1), 175–202.
Troise, C., & Camilleri, M.A. (2021). The Use of Digital Media for Marketing, CSR Communication and Stakeholder Engagement, Camilleri, M.A. (Ed.) Strategic corporate communication in the digital age, Emerald Publishing Limited, Bingley161–174. https://doi.org/10.1108/978-1-80071-264-520211010
White, K., Habib, R., & Hardisty, D. J. (2019). How to SHIFT consumer behaviors to be more sustainable: A literature review and guiding framework. Journal of Marketing, 83(3) 22–49.
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