Consumer behavior on sustainable issues

Patricia Martínez García de Leaniz; Sandra Castro-González

doi:10.5295/cdg.221853pm

Consumer behavior on sustainable issues

PDF

Published 18-01-2023

DOI https://doi.org/10.5295/cdg.221853pm

Patricia Martínez García de Leaniz

Universidad de Cantabria, Spain

https://orcid.org/0000-0002-9527-0307

Sandra Castro-González

Universidade de Santiago de Compostela, Spain

https://orcid.org/0000-0002-8206-1776

Abstract

This special issue of the Management Letters / Cuadernos de Gestión is dedicated to presenting those articles that are included as part of the special issue on consumer behavior and sustainable issues and that highlight marketing’s important role in encouraging sustainable consumption. The first part of this editorial presents six articles that structure this special issue. The second part examines the concept of sustainable marketing and the most effective ways to change consumer behaviour to become more sustainable.

How to Cite

Martínez García de Leaniz, P., & Castro-González, S. (2023). Consumer behavior on sustainable issues. Cuadernos De Gestión, 23(1), 7–9. https://doi.org/10.5295/cdg.221853pm

Abstract 1293 | PDF Downloads 515

Keywords

References

Belz, F.M., & Peattie, K. (2009). Sustainability marketing: A global perspective, Chichester.
Fischer, D., Reinermann, J.L., Guillén-Mandujano, G., DesRoches, T., Diddi, S., & Vergragt, P. J. (2021). Sustainable consumption communication: A review of an emerging field of research. Journal of Cleaner Production, 300, 126880–126894.
Hosta, M., & Zabkar, V. (2021). Antecedents of environmentally and socially responsible sustainable consumer behavior. Journal of Business Ethics, 171, 273–293.
Jones, P., Clarke-Hill, C., Comfort, D., & Hillier, D. (2008). Marketing and sustainability. Marketing Intelligence & Planning, 26(2), 123–130.
Martin, D., & Schouten, J. (2014). Sustainable marketing (New International Edition). Harlow: Pearson.
McDonagh, P., & Prothero, A. (2014). Sustainability marketing research: Past, present and future. Journal of Marketing Management, 30(11–12), 1186–1219.
Miralles-Quirós, M.M., Miralles-Quirós, J.L., & Daza-Izquierdo, J. (2021). The assurance of sustainability reports and their impact on stock market prices. Cuadernos de Gestión, 21(1), 47–60.
Peattie, K., & Belz, F. M. (2010). Sustainability marketing: An innovative conception of marketing. Marketing Review St. Gallen, 27(5), 8–15.
Peña-Miranda, D.D., Guevara-Plaza, A., Fraiz-Brea, J.A., & Botero, C.M. (2019). Prácticas de responsabilidad social empresarial en el sector hotelero. Estudio de casos en la ciudad de Santa Marta, Colombia. Cuadernos de Gestión, 19(1), 175–202.
Troise, C., & Camilleri, M.A. (2021). The Use of Digital Media for Marketing, CSR Communication and Stakeholder Engagement, Camilleri, M.A. (Ed.) Strategic corporate communication in the digital age, Emerald Publishing Limited, Bingley161–174. https://doi.org/10.1108/978-1-80071-264-520211010
White, K., Habib, R., & Hardisty, D. J. (2019). How to SHIFT consumer behaviors to be more sustainable: A literature review and guiding framework. Journal of Marketing, 83(3) 22–49.

Issue

Section

Copyright Information

##plugins.themes.bootstrap3.article.main##

##plugins.themes.bootstrap3.article.sidebar##

Abstract

How to Cite

##plugins.themes.bootstrap3.article.details##