Vol. 26 No. 2 (2026)
Published: 29-07-2026
Full Issue
Articles
Impact of brand authenticity, trust in companies, and organizational cynicism perceived by customers on attitudinal and behavioral loyalty in SMEs
Abstract 30 | PDF Downloads 13 | DOI https://doi.org/10.5295/cdg.252455pp
Page 7-22
The role of emotions in the adoption and use of programmatic advertising by organizations
Abstract 13 | PDF Downloads 8 | DOI https://doi.org/10.5295/cdg.252444jb
Page 23-37
Risk Management in Family Franchises: Analysis of the behaviour differences between founding and heir leaders
Abstract 13 | PDF Downloads 6 | DOI https://doi.org/10.5295/cdg.252463mf
Page 39-57
How Financially Literate Is Generation Z? A Cross-Country Study
Abstract 31 | PDF Downloads 12 | DOI https://doi.org/10.5295/cdg.252432jl
Page 59-75
The Impact of ESG Practices on ROA, Financial Leverage, and ROE. A Comparative Analysis of the United States, the European Union, China, and Japan
Abstract 28 | PDF Downloads 8 | DOI https://doi.org/10.5295/cdg.252453fj
Page 77-92
Narcissism at the Helm: The Environmental Consequences of Grandiose and Vulnerable Narcissism of CEOS
Abstract 124 | PDF Downloads 7 | DOI https://doi.org/10.5295/cdg.252433cb
Page 93-108
What makes consumers happy? The role of FoMO, brand-person congruence and emotional marketing in a multi-gender model
Abstract 154 | PDF Downloads 3 | DOI https://doi.org/10.5295/cdg.252548rr
Page 139-155
Understanding Generation Z’s Willingness to Pay for Sustainable Fashion: Personal and Corporate Drivers
Abstract 25 | PDF Downloads 7 | DOI https://doi.org/10.5295/cdg.252435mv
Page 109-122
Mediterranean Diet and Happiness in Generation Z: Implications for Well-Being Management
Abstract 28 | PDF Downloads 9 | DOI https://doi.org/10.5295/cdg.252534jr
Page 125-137