El efecto del vigor y el compromiso afectivo en el desempeño de las mujeres estudiantes emprendedoras: el papel moderador del entorno social y universitario
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Juan Carlos Leiva
Ronald Mora-Esquivel
Resumen
Este estudio tiene como objetivo analizar el desempeño de emprendimientos activos de mujeres universitarias desde la perspectiva de variables cognitivas como el vigor y el compromiso afectivo y variables de un contexto como el entorno social y universitario. El estudio aplica un diseño cuantitativo. El análisis de los datos abarca una muestra de 6779 estudiantes universitarias de 39 países, incluidas en la Encuesta GUESSS, 2018. Se aplicó un análisis multinivel. La evidencia indica que existe una influencia positiva de la interacción entre el vigor y el compromiso afectivo en el desempeño de empresas creadas por mujeres emprendedoras universitarias, así como la dependencia de esa interacción con el entorno social y universitario, principalmente con el social. Este estudio empírico se centra en las estudiantes universitarias con emprendimientos activos y determina las principales influencias en su desempeño empresarial. Este estudio tiene implicaciones teóricas importantes que enriquecen la comprensión de las relaciones entre las variables estudiadas y contribuyen al conocimiento existente, principalmente destaca la relevancia del vigor y el compromiso afectivo para el éxito empresarial. Además, sugiere la necesidad de una teoría más elaborada sobre interacciones en el contexto empresarial.
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Desempeño, Vigor, Compromiso afectivo, Entorno universitario, Entorno social, GUESSS
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