Twitter as a tool for health communication in the context of promoting organ donation in Peru

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Published 12-06-2017
DOI https://doi.org/10.1387/zer.17841
Maria Antonia Strauck Franco
University of Peruana de Ciencias Aplicadas
http://orcid.org/0000-0001-5840-7741

Claudia Alexandra Guillén Arruda
University of Peruana de Ciencias Aplicadas
http://orcid.org/0000-0003-2570-2642

Abstract

This article analyzes the characteristics of the communication through Twitter in the framework of the promotion of organ donation, based on the study of the publications of the Ministry of Health (Minsa) and Social Health Insurance (EsSalud) in Peru and on the responses of users to these messages, where it was possible to show that this social network, due to its specific peculiarities and available resources, which allow continuous feedback, is a valuable tool in the context of the development of health communication initiatives.

How to Cite

Strauck Franco, M. A., & Guillén Arruda, C. A. (2017). Twitter as a tool for health communication in the context of promoting organ donation in Peru. ZER - Journal of Communication Studies, 22(42). https://doi.org/10.1387/zer.17841
Abstract 1182 | PDF (Español) Downloads 779 HTML (Español) Downloads 887 XML (Español) Downloads 265

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