Los telespectadores de ficción y su participación en Internet. Análisis de un blog promocional: "House vs.Grey" en Cuatro

Abstract

This report analyzes pieces of comments expressed in a blog promoted by Cuatro, a Spanish television channel which had broadcasted the series "House M.D." and "Grey's Anatomy" during the last two years. This blog permits to observe some of the reactions showed by the receptors: phenomena as the identification, the adscription and the valorative perceptions about the protagonists of the series, and also about the broadcasting station. This can be a way to improve the knowledge about the behaviour of the receptor and a manner of observe an interesting promotional mechanism.