Percepción de las habilidades y aceptación de las mujeres directivas en las empresas de comunicación

Abstract

This study analyses the presence of women in the management positions of communication companies. This representation is a determining factor when it comes to shaping the day to day activity of journalistic companies, not only with respect to the drafting of contents but also, besides, in the generation of opinion and even in the selection of the issues that make up the current affairs of the company and its subsequent product, whether this be a newspaper, a program or a news program for television, radio or Internet. For this purpose our research sets out from a study made with second year students studying for the Journalism Degree of the University of Seville, future journalists and, in many cases, future managers of these communication companies. This study was carried out based on the WAMS scale, which examines the role of personal and entrepreneurial characteristics in the perception of women managers by both men and women. What is basically analysed is the influence of sex in the configuration of the management staff of the journalistic companies, as well as the conditioning factors that prevent women from having the same opportunities as men in reaching these posts