La fagocitación de las revistas femeninas por los diarios de servicios

Abstract

The study of newspaper supplements aimed at women requires a certain audacity. Many have disappeared (La Vanguardia mujer, Blanco y Negro Mujer, El País Estilo and M el estilo de El Mundo), while for others there is no data available from the OJD or EGM, and there are others that no one has even heard of. The survival of these supplements, highly specialised and with a clear function of providing a service to the reader, enters into competition with the women's magazines and the advertising companies that prefer the seriousness and tradition of the classical weekly magazine. Only Mujer hoy and Yo dona coexist today. These are two serious magazines, each within its range, that are very well structured and with high indices of publicity. Both have high indices of readership and distribution thanks to the big publishing groups that produce them.