Difusión mediática de la imagen social del empresariado vasco. Programa semanal Empresa Vasca de ETB2 (1992-2001)

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Published 22-02-2012
DOI https://doi.org/10.1387/zer.5279
José Larrañaga Zubizarreta

Abstract

This paper is centred on research into the new busuness culture of management and total quality in the Basque Country in order to understand the emergent figure of the businessperson an the social recognition that he/she acquired in the 1990s.

How to Cite

Larrañaga Zubizarreta, J. (2012). Difusión mediática de la imagen social del empresariado vasco. Programa semanal Empresa Vasca de ETB2 (1992-2001). ZER - Journal of Communication Studies, 9(17). https://doi.org/10.1387/zer.5279
Abstract 131 | PDF (Español) Downloads 92

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Issue
Vol. 9 No. 17 (2004)
Section
Articles

(c) UPV/EHU Press