Espainian 2015eko eta 2016ko hauteskunde orokorretako hauteskunde eztabaidetarako erreferentzia esparruak: hautagaien sinesgarritasuna gazteen artean

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Argitaratua 29-05-2020
Alfredo Arceo Vacas
Olga Serrano Villalobos
Sergio Álvarez Sánchez

Laburpena

Lan honek hauteskundeetarako hautagaien komunikazio esparruen eragina deskribatzen du boto emaile gazteek esleitu zieten sinesgarritasunean, eta horrek 2015eko eta 2016ko hauteskunde orokorretarako bi eztabaidetan izan zuen eragina. Inkestak gainbegiratu ziren, publizitate politikoaren eta eztabaiden euren deskripzio azterketak eginez. Antzemandako sinesgarritasuna aztertzeko, bi eztabaida talde antolatu ziren jardule gazteekin. Azkenik, edukien azterlanak egin ziren hautagaien txioei buruz. Gatazka esparruek nekatu egin zituzten boto emaileak, nahiz eta Mariano Rajoy izan zen sinesgarriena gazteen artean, haren naturaltasunagatik.


 

Nola aipatu

Arceo Vacas, A., Serrano Villalobos, O., & Álvarez Sánchez, S. (2020). Espainian 2015eko eta 2016ko hauteskunde orokorretako hauteskunde eztabaidetarako erreferentzia esparruak: hautagaien sinesgarritasuna gazteen artean. Zer - Komunikazio Ikasketen Aldizkaria, 25(48). https://doi.org/10.1387/zer.21297
Abstract 236 | PDF (English) Downloads 74

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Keywords

Komunikazio politikoa, sinesgarritasuna, hauteskunde kanpainak, hautagaiak, hauteskundeak, eduki analisia.

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