DUAQUAL: The quality perceived by teachers and students in university management

##plugins.themes.bootstrap3.article.main##

##plugins.themes.bootstrap3.article.sidebar##

Published 18-09-2018
Sandra María Correia Loureiro Francisco Javier Miranda González

Abstract

The Bologna Process has imprinted an institutional perspective on concerns about quality, quality management and quality assurance in the services provided in the universities and other institutions of higher education. The quality of higher education is not centered on the teaching and learning processes alone, and on the relationship between students and professors. It must also be assured through the services provided by the university libraries, snack bars, refectories, welfare services, central administrative services and departmental offices. With this in mind, this research starts the development of a scale of evaluation of the service quality provided by secretarial office of university departments, named DUAQUAL. The factorial analysis allowed us to extract three factors: Credibility, Professionalism and Information. The application of the PLS technique shown that Professionalism factor contributes more to explain the overall perceived quality and the satisfaction than the two other dimensions.

How to Cite

Correia Loureiro, S. M., & Miranda González, F. J. (2018). DUAQUAL: The quality perceived by teachers and students in university management. Cuadernos De Gestión, 12(1), 107–122. https://doi.org/10.5295/cdg.100251sc
Abstract 128 | PDF (Español) Downloads 53

##plugins.themes.bootstrap3.article.details##

Keywords

Service quality, higher education, satisfaction, DUAQUAL scale

References
ABOUCHEDID, K., y NASSER, R. (2002). “Assuring quality service in higher education: registration and advising attitudes in a private university in Lebanon”. Quality Assurance in Education, 10, 198-206.
ALASHLOO, F. R., CASTKA, P., y SHARP, J. M. (2005). “Towards understanding the impeders of strategy implementation in higher education (HE): A case of HE institutes in Iran”. Quality Assurance in Education, 13, 132-147.
ALDRIDGE, S., y ROWLEY, J. (1998). “Measuring customer satisfaction in higher education”. Quality Assurance in Education, 6, 197-204.
ANDERSON, E. W., FORNELL, C., y LEHMANN, D. R. (1994). “Customer Satisfaction, Market Share, and Profitability: Findings From Sweden”. Journal of Marketing, 58(3), 53.
ARAMBEWELA, R., y HALL, J. (2006). “A comparative analysis of international education satisfaction using SERVQUAL”. Journal of Services Research, 6, 141-163.
BABAKUS, E., y BOLLER, G. W. (1992). “An Empirical Assessment of the SERVQUAL Scale”. Journal of Business Research, 24(3), 253-268.
BABAKUS, E., y MANGOLD, G. W. (1992). “Adapting the SERVQUAL scale to hospital services: an empirical investigation”. Hospital Services Research, 26(6), 767-786.
BARCLAY, D., HIGGINS, C., y THOMPSON, R. (1995). “The partial least squares (PLS) approach to causal modelling: personal computer adoption and use as an illustration”. Technology Studies (special issue on research marketing), 2(2), 285-309.
BIGNÉ, J. E., SÁNCHEZ, M. I., y SÁNCHEZ, J. (2001). “Tourism image, evaluation variables and after purchase behaviour: inter-relationship”. Tourism Management, 22(6), 607-616.
BRADY, M. K., CRONIN, J. J., y BRAND, R. R. (2002). “Performance-only measurement of service quality: a replication and extension”. Journal of Business Research, 55(1), 17-31.
CARMAN, J. M. (1990). “Consumer Perceptions of Service Quality: An Assessment of the SERVQUAL Dimensions”. Journal of Retailing, 66(1), 33.
CRONIN JR., J. JOSEPH y TAYLOR, STEVEN A. (1994). “SERVPERF Versus SERVQUAL: Reconciling Performance-Based and Perceptions-Minus-Expectations Measurement of Service Quality”, Journal of Marketing, Vol. 58 (January 1994), 125-13.
DGES, M. (2008). “Processo de Bolonha” Retrieved 21-06-2008, from http://www.dges.mctes.pt/DGES/pt/Estudantes/Processo+de+Bolonha/Processo+de+Bolonha/
DIDOMENICO, E., y BONNICI, J. (1996). “Assessing service quality within the educational environment”. Education, 116(3), 353.
FABRIGAR, L.R., WEGENER, D.T., MACCALLUM, R.C. y STRAHAN, E.J. (1999). “Evaluating the use of exploratory factor analysis in psychological research”. Psychological Methods, 4, 272-299.
FERNÁNDEZ RAMÍREZ, B., SALVADOR, C.M., CANTÓN, P. y REBOLLOSO, E., (2004). “Análisis y ampliación del SERVQUAL en los servicios universitarios”. Revista de Psicología del Trabajo y de las Organizaciones, Vol. 20, Nº 3, 2004, 355-373
FIRDAUS, A. (2006). “The development of HEdPERF: a new measuring instrument of service quality for the higher education sector”. International Journal of Consumer Studies, 30(6), 569-581.
FORNELL, C. y LARCKER, D.F. (1981). “Evaluating structural models with unobservables variables and measurement error”. Journal of Marketing Research, 28: 39-50
GALLOWAY, L. (1998). “Quality perceptions of internal and external customers: a case study in educational administration”. The TQM Magazine, 10, 20-26.
GRÖNROOS, C. (1990). “Service Management and Marketing. Managing Moments of Truth in Service Competition”. Lexington, MA.: Lexington Books.
HILL, F. M. (1995). “Managing service quality in higher education: the role of the student as primary consumer”. Quality Assurance in Education, 3, 10-21.
LLORENS, F. (1996). “Una evaluación de la relación entre calidad de servicio, satisfacción y actitudes del cliente”. Esic-Market, 93, 121-132.
NEJATI, M., y E NEJATI, M. (2008). “Service quality at University of Tehran Central Library”. Library Management, 29(6/7), 571-582.
NETEMEYER, R. G., DURVASULA, S., y E LICHTENSTEIN, D. R. (1991). “A Cross-National Assessment of the Reliability and Validity of the CETSCALE”. Journal of Marketing Research (JMR), 28(3), 320-327.
NUNNALLY, J. (1978). “Psychometric Theory” (second ed). New York: McGraw-Hill.
OLDFIELD, B. M., y E BARON, S. (2000). “Student perceptions of service quality in a UK university business and management faculty”. Quality Assurance in Education, 8, 85-95.
PARASURAMAN, A., BERRY, L. L., y E ZEITHAML, V. A. (1991). “Refinement and Reassessment of the SERVQUAL Scale”. Journal of Retailing, 67(4), 420.
PARASURAMAN, A., ZEITHAML, V. A., y E BERRY, L. L. (1988). “SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality”. Journal of Retailing, 64(1), 12-40.
PARASURAMAN, A., ZEITHAML, V. A., y E BERRY, L. L. (1985). “A Conceptual Model of Service Quality and Its Implications for Future Research”. Journal of Marketing, 49(4), 41-50.
PARASURAMAN, A., ZEITHAML, V. A., y E BERRY, L. L. (1994). “Reassessment of expectations as a comparison standard in measuring service quality: Implications for Further Research”. Journal of Marketing, 58(1), 111.
SERRANO, A. M.; LÓPEZ FERNÁNDEZ, C. y GARCÍA PIQUERES, G. (2007). “Gestión de la calidad en servicios: una revisión desde la perspectiva del Management”. Cuadernos de Gestión, Vol 7, nº 1, pp. 33-49.
SMITH, G., SMITH, A., y E CLARKE, A. (2007). “Evaluating service quality in universities: a service department perspective”. Quality Assurance in Education, 15, 334-351.
TENENHAUS, M., VINZI, V. E., CHATELIN, Y.M., y LAURO, C. (2005). “PLS Path Modeling”. Computational Statistics & Data Analysis, 48:159-205.
WAUGH, R.F. (2002). “Academic perceptions of administrative quality at universities”. Journal of Educational Administration, Vol. 40 Nº 2, pp.172-88.
Section
Articles