Bertoko case

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Published 18-09-2018
DOI https://doi.org/10.5295/cdg.19234ga
Gloria Aparicio de Castro
Universidad del País Vasco
Leire Barañano Orbe
Grupo Eroski -Secretaría General
Amaia Lafuente Ruiz de Sabando
Universidad del País Vasco

Abstract

Bertoko Gar, S.A. is a minibrewer firm established in 1999. It produces and sells a beer characterized by its local and home-produced character. Despite the fact that no other bottled beer brewers with the same characteristics exist in its home market, Bertoko competes in a market dominated by multinationals. Once it has set its aims, Bertoko is currently designing its marketing strategy and setting which are the actions to be taken for its near future (some of which are detailed in this case).

How to Cite

Aparicio de Castro, G., Barañano Orbe, L., & Lafuente Ruiz de Sabando, A. (2018). Bertoko case. Cuadernos De Gestión, 1(2), 107–117. https://doi.org/10.5295/cdg.19234ga
Abstract 125 | PDF (Español) Downloads 45

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Keywords

Product Policy, Price Policy, Promotion Policy, Place Policy

References
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Issue
Vol. 1 No. 2 (2001)
Section
Articles

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