Quality marks as an economic consolidation factor for rural tourism
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Published
11-01-2021
Luis Valdés
Francisco Javier Ballina
Eduardo del Valle
https://orcid.org/0000-0001-7553-1066
Eduardo del Valle
Abstract
The economic viability of the companies is a more significant gap in rural tourism. The quality standards can be a new instrument to help consolidate rural businesses, because of its positive direct and indirect effects: improve professionalism, increase the size of rural companies, protect the architecture and traditional culture, and facilitate segments of tourists of smaller size but of higher economic value.However, the interest of rural businesspeople for rural quality marks will depend on the economic benefits that they provide, at least to initially support the investment and costs of implementation.The article reviews the literature and its findings on the perceived benefits of quality standards, paying particular attention to rural accommodation. The research develops an empirical work with an extensive database. It contained the economic results obtained by a set of rural hotels in a specific region of Spain. These rural accommodations operate with a public quality standard called “Casonas Asturianas” (Old Asturian Palaces).The results provide evidence about the relationship between the quality rural standard and the economicperformance of the hotels. Also, the conclusions suggest the presence of some nuances in the self-selection bias, explicitly referring to high season tariffs.
How to Cite
Valdés, L., Ballina, F. J., & del Valle, E. (2021). Quality marks as an economic consolidation factor for rural tourism. Cuadernos De Gestión, 21(1), 93–101. https://doi.org/10.5295/cdg.181066fb
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Keywords
Rural Tourism, Quality, Performance, Standards, Sustainability
References
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Aguiló, E., Alegre, J., 2004. La madurez de los destinos de sol y playa. El caso de las Islas Baleares. Papeles de Economía Española, 102, 250-270.
Almonte, J. M. J., García, F. J. P., 2016. Población y turismo rural en territorios de baja densidad demográfica en España. Boletín de la Asociación de Geógrafos Españoles, 71, 247-272.
Alonso, M.M., Rodríguez, J.M., 2011. Organizational behavior and strategies in the adoption of certified management systems. Journal of Cleaner Production, 19, 1455-1463.
Alonso, M.M., Rodríguez, J.M., Rubio, L., Celemín, M., 2009. Organizational impacts of quality certification on Business services. An analysis of the SMEs hotels. En: POMS 20th Annual Conference, Florida, USA.
Asif, M., Searcy, C., Garvare, R., Ahmad, N., 2011. Including Sustainability Excellence Models. Total Quality Management & Business Excellence, 22 (7), 773-786.
Ballestero, P. T., Romero, P. A., Serrano, L. G., 2014. Emprendimiento de la mujer en el ámbito rural: el turismo como motor de desarrollo. Esic Market, 149, 553-604.
Benner, M.J., Veloso, F.M., 2008. ISO 9000 practices and financial performance: A technology coherence perspective. Journal of Operations Management, 26, 611-629.
Bernabé, C. Y., Hernández, M. G., 2016. Turismo en Albarracín y Comarca. Acción pública local y dinámica reciente en clave de desarrollo turístico sostenible. Anales de Geografía de la Universidad Complutense, 36 (1), 73.
Besteiro, B., 2006. El Turismo Rural en Galicia. Análisis de su evolución en la última década. Cuadernos de Turismo, 17, 25-50.
Boiral, O., Guillaumie, L., Heras‐Saizarbitoria, I., Tayo-Tene, C. V., 2018. Adoption and outcomes of ISO 14001: a systematic review. International Journal of Management Reviews, 20 (2), 411-432.
Bouranta, N., Psomas, E. L., Pantouvakis, A., 2017. Identifying the critical determinants of TQM and their impact on company performance: Evidence from the hotel industry of Greece. The TQM Journal, 29 (1), 147-166.
Campón, A.M., Hernández, J.M., Alves, H., 2017. Sustainable improvement of competitiveness in rural tourism destinations: The quest for tourist loyalty in Spain. Journal of Destination Marketing & Management, 6, 252-266.
Cànoves, G., Garay, L., Duro, J. A., 2014. Turismo rural en España: Avances y retrocesos en los últimos veinte años. Papers de Turisme, 51, 7-21.
Caridad, J.M., 1998. Econometría: modelos econométricos y series temporales. Barcelona: Ed. Reverté.
Casadesús, M, Marimon, F., Alonso, M., 2010: The future of standardized quality management in tourism: evidence from the Spanish tourist sector. The Service Industries Journal, 30 (14), 2457-2474.
Chan, E.S.W., 2008. Barriers to EMS in the hotel industry. International Journal of Hospitality Management 27, 187-196.
Claver, E., Molina, J.F., Pereira, J., López, M.D., 2006c. Estrategias medioambientales y su influencia sobre el desempeño en el sector hotelero. Estudios Turísticos, 167, 37-54.
Claver, E., Pereira, J., Tarí, J.J., Molina, J.F., 2006a. La relación entre la gestión de la calidad y el rendimiento empresarial en el sector hotelero. Papers de Turisme, 40, 31-46.
Claver, E., Pereira, J., Tarí, J.J., Molina, J.F., 2008. TQM, managerial factors, and performance in the Spanish hotel industry. Industrial Management and Data Systems, 108 (2), 228-244.
Claver, E., Tari, J.J., Pereira, J., 2006b. Does quality impact on hotel performance? International Journal of Contemporary Hospitality Management, 18 (4), 350-358.
Corbett, C.J., Montes, M.J., Kirsch, D.A., 2005. The Financial Impact of ISO 9000 Certification in the United States: An Empirical Analysis. Management Science, 51 (7), 1046-1059.
Corredor, P., Goñi, S., 2011. TQM and performance: is the relationship so obvious? Journal of Business Research, 64, 830-838.
Del Río, J. A. J., Agüera, F. O., Cuadra, S. M., & Morales, P. C., 2017. Satisfaction in border tourism: An analysis with structural equations. European Research on Management and Business Economics, 23 (2), 103-112.
Dick, G.P.M., 2009. Exploring performance attribution. The case of quality management standards adoption and business performance. International Journal of Productivity and Performance Management, 58 (4), 311-328.
Dick, G.P.M., Heras, I., Casadesús, M., 2008. Shedding Light on causation between ISO 9001 and improved Business performance. International Journal of Operations and Production Management, 28 (7), 687-708.
Djofak, S., 2012. Análisis del impacto del sistema de calidad ISO 9001 y del sistema de calidad turística española en empresas y organizaciones turísticas: un estudio empírico en Baleares. Tesis, (Dr). Universidad de las Islas Baleares.
Drossos, D., Skordoulis, M., Chalikias, M., Kalantonis, P., Papagrigoriou, A., 2017. The impact of ISO 9001 quality management system implementation in tourism SMEs. En: Tourism, Culture, and Heritage in a Smart Economy, Cham: Springer, 145-157.
Elkington, J., 2018. 25 years ago I coined the phrase “Triple Bottom Line”: Here´s why its time to rethink it. Harvard Business Review, 25 June.
Gessa, A., Toledano, N., 2011. Turismo, emprendimiento y sostenibilidad en los espacios naturales protegidos: El caso de Andalucía-España. Estudios y Perspectivas en Turismo, 20 (5), 1154-1174.
Giaoutzi, M., 2017. Tourism and Regional Development: New Pathways. London: Ed. Routledge.
Guzmán-Parra, V.F., Quintana-García, C., Benavides-Velasco, C.A., Vila-Oblitas, J.R., 2015. Trends and seasonal variation of tourist demand in Spain: The rol of rural tourism. Tourism Management Perspectives, 16, 121-128.
Han, H., Hsu, L.J., Lee, J.S., 2009. An empirical investigation of the roles of attitudes toward green behaviors, overall image, gender, and age in hotel customers´eco-friendly decision-making process. International Journal of Hospitality Management, 28, 519-528.
Harzallad, A.M., Gutiérrez-Gutiérrez, L., Muñoz Rosas, J.F., 2013. Total Quality Management Practices, Competitive Strategies, and Financial Performance: The case of the Palestinian industrial SMEs. Total Quality Management & Business Excellence, 25 (5-6), 635-649.
Hernández, R. M. H., González, B., 2009. Implicaciones de los Distintivos de Calidad: análisis en el Contexto del Turismo Rural Español. Revista Turismo & Desenvolvimento, 12, 113-126.
Hernández-Mogollón, J. M., Campón-Cerro, A. M., Alves, H. M., 2011. The state of the art in research into rural tourism in Spain: an analysis from the perspective of marketing. Enlightening Tourism. A Pathmaking Journal, 1 (1), 31-61
Huertas, R., 2005. Eficiencia de la implantación de sistemas de calidad. Análisis de las empresas hoteleras. Estudios Turísticos 165, 33-55.
Jan, W.Y., Lin, C.I., 2008. An integrated framework for ISO 9000 motivation, depth of ISO 9000 implementation, and firm performance. The case of Taiwan. Journal of Manufacturing Technology Management, 19 (2), 194-216.
Kang, L., Shang, D., 2007. The difference in the perceived benefits between firms that maintain ISO certification and those that do not. International Journal of Production Research, 48 (5), 1881-1897.
Kirmani, A., Rao, A., 2000. No pain, no gain: a critical review of the literature on signaling unobservable product quality. Journal of Marketing 64, 66-79.
Komppula, R., 2014. The role of individual entrepreneurs in the development of competitiveness for a rural tourism destination–A case study. Tourism Management, 40, 361-371.
Lafuente, E., Bayo, A., García, M., 2009. ISO-9000 Certification and Ownership Structure: Effects upon Firm Performance. British Journal of Management, 21, 649-665.
Martensen, A., Mouritsen, J., 2013. Prioritizing Investments in marketing activities to improve business performance. Total Quality Management & Business Excellence, 60 (5-6), 515-518.
Martin, H., 2000. The certification mark as brand support? An evaluation by consumers. En: The Food Sector in Transition-Nordic Research. Proceedings of NJF Seminar, nº 313, Copenhagen; Norwegian Agricultural Economics Research Institute.
Martínez, M., Choi, T.Y., Martínez, J.A., Martínez, A.R., 2009. ISO 9000/1994, ISO 9001/2000 and TQM: The performance debate revisited. Journal of Operations Management, 27, 495-511.
Martínez, M., Martínez, A.R., 2007. A triple analysis of ISO 9000 effects on company performance. International Journal of Productivity and Performance Management, 56 (5/6), 484-499.
Mateos, M.R., 2015. Turismo experiencial y gestión estratégica de recursos patrimoniales: un estudio exploratorio de percepción de productos turísticos en las Sierras Subbéticas cordobesas (Andalucía), Sevilla: Junta de Andalucía.
Molina, J.F., Tarí, J.J., Claver, E., López, M.D., 2009. Quality Management, Environmental Management and firm performance: a review of empirical studies and issues of integration. International Journal of Management Reviews, 11 (2), 197-222.
Mutalib, S. S. A., Razzaq, A. R., Hassan, A., 2018. A Review of Customer Service Quality in Malaysian Homestay Operation as the Strategies to Enhance Rural Area Economic Income. Advanced Science Letters, 24 (1), 534-536.
Nair, A., Prajogo, D., 2009. The internalization of ISO 9000 standards: the antecedent role of functionalist and institutionalist drivers and performance implications. International Journal of Production Research, 47 (16), 4545-4568.
Naveh, E., Marcus, A., Koo, H., 2004. Implementing ISO 9000: performance improvement by first or second movers. International Journal of Production Research, 42 (9), 1843-1863.
Padilla, C., Villalobos, P., Spiller, A., Henry, G., 2007. Preferencia y disposición del consumidor a pagar por un sello de calidad certificada: implicancias para productores de alimentos de origen campesino. Agricultura Técnica, 67 (3), 300-308.
Park, D. B., Kim, K. H., Choo, H., 2017. The development of quality standards for rural farm accommodations: A case study in South Korea. Journal of Hospitality & Tourism Research, 41 (6), 673-695.
Pinar, M., Ozgur, C., 2007. The long-term impact of ISO 9000 certification on business performance: A longitudinal study using Turkish stock market returns. Quality Management Journal, 14 (4), 21-40.
Quesada, F. B., Sánchez, M. D. S., 2014. Los parques nacionales españoles, catalizadores del turismo sostenible. Anuario Jurídico y Económico Escurialense, XLVII, 511-534.
Roberts, L., Hall, D., Morag, M., 2017. New Directions in Rural Tourism. London: Ed. Routledge.
Rusjan, B., Alic, M., 2010. Capitalizing on ISO 9001 benefits for strategic results. International Journal of Quality & Reliability Management, 27, 756-778.
Ryglová, K., Rašovská, I., Šácha, J., 2017. Rural Tourism–Evaluating the Quality of Destination. European Countryside, 9 (4), 769-788.
Sampaio, P., Saraiva, P., Guimaraes, A., 2009. ISO 9001 certification research: questions, answers, and approaches. International Journal of Quality and Reliability Management, 26 (1), 38-58.
Sharma, D.S., 2005. The association between ISO 9000 certification and financial performance. The International Journal of Accounting, 40, 151-172.
Solsona, J., 2018. Calidad en la gestión de alojamientos turísticos rurales. Gestión Turística, 5, Edición Especial, 65-89.
Tarí, J.J., Claver, E., Pereira, J., Molina, J.F., 2009. Is it worthwhile to be a quality certified hotel? Evidence from Spain. International Journal of Quality and Reliability Management, 26 (9), 850-864.
Tarí, J.J., Claver, E., Pereira, J., Molina, J.F., 2010. Levels of quality and environmental management in the hotel industry: their joint influence on firm performance. International Journal of Hospitality Management, 29, 500-510.
Tarí, J. J., Pereira, J., 2012. Calidad y rentabilidad. Análisis del certificado Q en las cadenas hoteleras. Universia Business Review, 34, 52-67.
Valdés, L., De La Ballina, F.J., 2005. La calidad en el turismo rural: el caso de las marcas de calidad regionales. Investigación y Marketing, 87, 43-48.
Villanueva-Álvaro, J. J., & Mondéjar-Jiménez, J., 2017. Income profile of the Spanish self-employed workers. Tourism, Economy, and Environment: New trends and research perspectives, 165.
Votsi, N. E. P., Mazaris, A. D., Kallimanis, A. S., & Pantis, J. D., 2014. Natural quiet: An additional feature reflecting green tourism development in conservation areas of Greece. Tourism Management Perspectives, 11, 10-17.
Walker, R.H., Johnson, L.W., 2009. Signaling intrinsic service quality and value via accreditation and certification. Managing Service Quality, 19 (1), 85-105.
Wu, I.W., Chen, J.H., 2011. Comparison between manufacturing companies that are ISO certified and those that are not certified using performance measurement Model. Total Quality Management & Business Excellence, 22 (8), 869-890.
Aguiló, E., Alegre, J., 2004. La madurez de los destinos de sol y playa. El caso de las Islas Baleares. Papeles de Economía Española, 102, 250-270.
Almonte, J. M. J., García, F. J. P., 2016. Población y turismo rural en territorios de baja densidad demográfica en España. Boletín de la Asociación de Geógrafos Españoles, 71, 247-272.
Alonso, M.M., Rodríguez, J.M., 2011. Organizational behavior and strategies in the adoption of certified management systems. Journal of Cleaner Production, 19, 1455-1463.
Alonso, M.M., Rodríguez, J.M., Rubio, L., Celemín, M., 2009. Organizational impacts of quality certification on Business services. An analysis of the SMEs hotels. En: POMS 20th Annual Conference, Florida, USA.
Asif, M., Searcy, C., Garvare, R., Ahmad, N., 2011. Including Sustainability Excellence Models. Total Quality Management & Business Excellence, 22 (7), 773-786.
Ballestero, P. T., Romero, P. A., Serrano, L. G., 2014. Emprendimiento de la mujer en el ámbito rural: el turismo como motor de desarrollo. Esic Market, 149, 553-604.
Benner, M.J., Veloso, F.M., 2008. ISO 9000 practices and financial performance: A technology coherence perspective. Journal of Operations Management, 26, 611-629.
Bernabé, C. Y., Hernández, M. G., 2016. Turismo en Albarracín y Comarca. Acción pública local y dinámica reciente en clave de desarrollo turístico sostenible. Anales de Geografía de la Universidad Complutense, 36 (1), 73.
Besteiro, B., 2006. El Turismo Rural en Galicia. Análisis de su evolución en la última década. Cuadernos de Turismo, 17, 25-50.
Boiral, O., Guillaumie, L., Heras‐Saizarbitoria, I., Tayo-Tene, C. V., 2018. Adoption and outcomes of ISO 14001: a systematic review. International Journal of Management Reviews, 20 (2), 411-432.
Bouranta, N., Psomas, E. L., Pantouvakis, A., 2017. Identifying the critical determinants of TQM and their impact on company performance: Evidence from the hotel industry of Greece. The TQM Journal, 29 (1), 147-166.
Campón, A.M., Hernández, J.M., Alves, H., 2017. Sustainable improvement of competitiveness in rural tourism destinations: The quest for tourist loyalty in Spain. Journal of Destination Marketing & Management, 6, 252-266.
Cànoves, G., Garay, L., Duro, J. A., 2014. Turismo rural en España: Avances y retrocesos en los últimos veinte años. Papers de Turisme, 51, 7-21.
Caridad, J.M., 1998. Econometría: modelos econométricos y series temporales. Barcelona: Ed. Reverté.
Casadesús, M, Marimon, F., Alonso, M., 2010: The future of standardized quality management in tourism: evidence from the Spanish tourist sector. The Service Industries Journal, 30 (14), 2457-2474.
Chan, E.S.W., 2008. Barriers to EMS in the hotel industry. International Journal of Hospitality Management 27, 187-196.
Claver, E., Molina, J.F., Pereira, J., López, M.D., 2006c. Estrategias medioambientales y su influencia sobre el desempeño en el sector hotelero. Estudios Turísticos, 167, 37-54.
Claver, E., Pereira, J., Tarí, J.J., Molina, J.F., 2006a. La relación entre la gestión de la calidad y el rendimiento empresarial en el sector hotelero. Papers de Turisme, 40, 31-46.
Claver, E., Pereira, J., Tarí, J.J., Molina, J.F., 2008. TQM, managerial factors, and performance in the Spanish hotel industry. Industrial Management and Data Systems, 108 (2), 228-244.
Claver, E., Tari, J.J., Pereira, J., 2006b. Does quality impact on hotel performance? International Journal of Contemporary Hospitality Management, 18 (4), 350-358.
Corbett, C.J., Montes, M.J., Kirsch, D.A., 2005. The Financial Impact of ISO 9000 Certification in the United States: An Empirical Analysis. Management Science, 51 (7), 1046-1059.
Corredor, P., Goñi, S., 2011. TQM and performance: is the relationship so obvious? Journal of Business Research, 64, 830-838.
Del Río, J. A. J., Agüera, F. O., Cuadra, S. M., & Morales, P. C., 2017. Satisfaction in border tourism: An analysis with structural equations. European Research on Management and Business Economics, 23 (2), 103-112.
Dick, G.P.M., 2009. Exploring performance attribution. The case of quality management standards adoption and business performance. International Journal of Productivity and Performance Management, 58 (4), 311-328.
Dick, G.P.M., Heras, I., Casadesús, M., 2008. Shedding Light on causation between ISO 9001 and improved Business performance. International Journal of Operations and Production Management, 28 (7), 687-708.
Djofak, S., 2012. Análisis del impacto del sistema de calidad ISO 9001 y del sistema de calidad turística española en empresas y organizaciones turísticas: un estudio empírico en Baleares. Tesis, (Dr). Universidad de las Islas Baleares.
Drossos, D., Skordoulis, M., Chalikias, M., Kalantonis, P., Papagrigoriou, A., 2017. The impact of ISO 9001 quality management system implementation in tourism SMEs. En: Tourism, Culture, and Heritage in a Smart Economy, Cham: Springer, 145-157.
Elkington, J., 2018. 25 years ago I coined the phrase “Triple Bottom Line”: Here´s why its time to rethink it. Harvard Business Review, 25 June.
Gessa, A., Toledano, N., 2011. Turismo, emprendimiento y sostenibilidad en los espacios naturales protegidos: El caso de Andalucía-España. Estudios y Perspectivas en Turismo, 20 (5), 1154-1174.
Giaoutzi, M., 2017. Tourism and Regional Development: New Pathways. London: Ed. Routledge.
Guzmán-Parra, V.F., Quintana-García, C., Benavides-Velasco, C.A., Vila-Oblitas, J.R., 2015. Trends and seasonal variation of tourist demand in Spain: The rol of rural tourism. Tourism Management Perspectives, 16, 121-128.
Han, H., Hsu, L.J., Lee, J.S., 2009. An empirical investigation of the roles of attitudes toward green behaviors, overall image, gender, and age in hotel customers´eco-friendly decision-making process. International Journal of Hospitality Management, 28, 519-528.
Harzallad, A.M., Gutiérrez-Gutiérrez, L., Muñoz Rosas, J.F., 2013. Total Quality Management Practices, Competitive Strategies, and Financial Performance: The case of the Palestinian industrial SMEs. Total Quality Management & Business Excellence, 25 (5-6), 635-649.
Hernández, R. M. H., González, B., 2009. Implicaciones de los Distintivos de Calidad: análisis en el Contexto del Turismo Rural Español. Revista Turismo & Desenvolvimento, 12, 113-126.
Hernández-Mogollón, J. M., Campón-Cerro, A. M., Alves, H. M., 2011. The state of the art in research into rural tourism in Spain: an analysis from the perspective of marketing. Enlightening Tourism. A Pathmaking Journal, 1 (1), 31-61
Huertas, R., 2005. Eficiencia de la implantación de sistemas de calidad. Análisis de las empresas hoteleras. Estudios Turísticos 165, 33-55.
Jan, W.Y., Lin, C.I., 2008. An integrated framework for ISO 9000 motivation, depth of ISO 9000 implementation, and firm performance. The case of Taiwan. Journal of Manufacturing Technology Management, 19 (2), 194-216.
Kang, L., Shang, D., 2007. The difference in the perceived benefits between firms that maintain ISO certification and those that do not. International Journal of Production Research, 48 (5), 1881-1897.
Kirmani, A., Rao, A., 2000. No pain, no gain: a critical review of the literature on signaling unobservable product quality. Journal of Marketing 64, 66-79.
Komppula, R., 2014. The role of individual entrepreneurs in the development of competitiveness for a rural tourism destination–A case study. Tourism Management, 40, 361-371.
Lafuente, E., Bayo, A., García, M., 2009. ISO-9000 Certification and Ownership Structure: Effects upon Firm Performance. British Journal of Management, 21, 649-665.
Martensen, A., Mouritsen, J., 2013. Prioritizing Investments in marketing activities to improve business performance. Total Quality Management & Business Excellence, 60 (5-6), 515-518.
Martin, H., 2000. The certification mark as brand support? An evaluation by consumers. En: The Food Sector in Transition-Nordic Research. Proceedings of NJF Seminar, nº 313, Copenhagen; Norwegian Agricultural Economics Research Institute.
Martínez, M., Choi, T.Y., Martínez, J.A., Martínez, A.R., 2009. ISO 9000/1994, ISO 9001/2000 and TQM: The performance debate revisited. Journal of Operations Management, 27, 495-511.
Martínez, M., Martínez, A.R., 2007. A triple analysis of ISO 9000 effects on company performance. International Journal of Productivity and Performance Management, 56 (5/6), 484-499.
Mateos, M.R., 2015. Turismo experiencial y gestión estratégica de recursos patrimoniales: un estudio exploratorio de percepción de productos turísticos en las Sierras Subbéticas cordobesas (Andalucía), Sevilla: Junta de Andalucía.
Molina, J.F., Tarí, J.J., Claver, E., López, M.D., 2009. Quality Management, Environmental Management and firm performance: a review of empirical studies and issues of integration. International Journal of Management Reviews, 11 (2), 197-222.
Mutalib, S. S. A., Razzaq, A. R., Hassan, A., 2018. A Review of Customer Service Quality in Malaysian Homestay Operation as the Strategies to Enhance Rural Area Economic Income. Advanced Science Letters, 24 (1), 534-536.
Nair, A., Prajogo, D., 2009. The internalization of ISO 9000 standards: the antecedent role of functionalist and institutionalist drivers and performance implications. International Journal of Production Research, 47 (16), 4545-4568.
Naveh, E., Marcus, A., Koo, H., 2004. Implementing ISO 9000: performance improvement by first or second movers. International Journal of Production Research, 42 (9), 1843-1863.
Padilla, C., Villalobos, P., Spiller, A., Henry, G., 2007. Preferencia y disposición del consumidor a pagar por un sello de calidad certificada: implicancias para productores de alimentos de origen campesino. Agricultura Técnica, 67 (3), 300-308.
Park, D. B., Kim, K. H., Choo, H., 2017. The development of quality standards for rural farm accommodations: A case study in South Korea. Journal of Hospitality & Tourism Research, 41 (6), 673-695.
Pinar, M., Ozgur, C., 2007. The long-term impact of ISO 9000 certification on business performance: A longitudinal study using Turkish stock market returns. Quality Management Journal, 14 (4), 21-40.
Quesada, F. B., Sánchez, M. D. S., 2014. Los parques nacionales españoles, catalizadores del turismo sostenible. Anuario Jurídico y Económico Escurialense, XLVII, 511-534.
Roberts, L., Hall, D., Morag, M., 2017. New Directions in Rural Tourism. London: Ed. Routledge.
Rusjan, B., Alic, M., 2010. Capitalizing on ISO 9001 benefits for strategic results. International Journal of Quality & Reliability Management, 27, 756-778.
Ryglová, K., Rašovská, I., Šácha, J., 2017. Rural Tourism–Evaluating the Quality of Destination. European Countryside, 9 (4), 769-788.
Sampaio, P., Saraiva, P., Guimaraes, A., 2009. ISO 9001 certification research: questions, answers, and approaches. International Journal of Quality and Reliability Management, 26 (1), 38-58.
Sharma, D.S., 2005. The association between ISO 9000 certification and financial performance. The International Journal of Accounting, 40, 151-172.
Solsona, J., 2018. Calidad en la gestión de alojamientos turísticos rurales. Gestión Turística, 5, Edición Especial, 65-89.
Tarí, J.J., Claver, E., Pereira, J., Molina, J.F., 2009. Is it worthwhile to be a quality certified hotel? Evidence from Spain. International Journal of Quality and Reliability Management, 26 (9), 850-864.
Tarí, J.J., Claver, E., Pereira, J., Molina, J.F., 2010. Levels of quality and environmental management in the hotel industry: their joint influence on firm performance. International Journal of Hospitality Management, 29, 500-510.
Tarí, J. J., Pereira, J., 2012. Calidad y rentabilidad. Análisis del certificado Q en las cadenas hoteleras. Universia Business Review, 34, 52-67.
Valdés, L., De La Ballina, F.J., 2005. La calidad en el turismo rural: el caso de las marcas de calidad regionales. Investigación y Marketing, 87, 43-48.
Villanueva-Álvaro, J. J., & Mondéjar-Jiménez, J., 2017. Income profile of the Spanish self-employed workers. Tourism, Economy, and Environment: New trends and research perspectives, 165.
Votsi, N. E. P., Mazaris, A. D., Kallimanis, A. S., & Pantis, J. D., 2014. Natural quiet: An additional feature reflecting green tourism development in conservation areas of Greece. Tourism Management Perspectives, 11, 10-17.
Walker, R.H., Johnson, L.W., 2009. Signaling intrinsic service quality and value via accreditation and certification. Managing Service Quality, 19 (1), 85-105.
Wu, I.W., Chen, J.H., 2011. Comparison between manufacturing companies that are ISO certified and those that are not certified using performance measurement Model. Total Quality Management & Business Excellence, 22 (8), 869-890.
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