Non-monetary price perceived in e-peer-to peer accommodation. Airbnb guests’ perspective
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Published
13-01-2021
Inés Küster
Juan J. Pascual
https://orcid.org/0000-0002-8688-9175
Juan J. Pascual
Abstract
Price is considered as a key variable in predicting buying behavior. However, few studies have focused on how non-monetary price is affected and can affect other components of the consumer endogenous variables. This paper seeks (1) to analyze the effects of antecedents of behavioural price (past experience, the benefits and risks of peer to peer accommodation services) on the guest perceived price, and (2) to determine the effect of this price and past experience on guest intentions. With a sample of 136 Airbnb guests and the use of SEM, results show that past experience, financial risk, and time risk influence the non-monetary perceived price. This price and past experience affect guest intentions. This paper tries to bridge certain gaps detected in the literature: (1) we propose to extend the two main factors underlined, considering non-monetary costs, (2) this paper focuses on peer consumers because there is a lack of specification in previous studies due to authors have not differentiated users into host or guest when they analyse intentions, (3) previous literature has research in Airbnb prices but not in the factors that affect price, not in behavioural price strategies, and (4) much of the work to date has been qualitative in nature, whereas this study takes a quantitative approach.
How to Cite
Küster, I., & Pascual, J. J. (2021). Non-monetary price perceived in e-peer-to peer accommodation. Airbnb guests’ perspective. Cuadernos De Gestión, 21(1), 103–113. https://doi.org/10.5295/cdg.201290ik
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Keywords
Perceived non-monetary price, guests’ intentions, eC2C accommodation, Airbnb
References
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Airbnb, 2018: Fast facts. In press.atairbnb.com/fast-facts. Retrieved February, 18.
Agarwal, S., and Teas, R. K., 2001. Perceived value: mediating role of perceived risk. Journal of Marketing theory and Practice, 9(4), 1-14.
Amaro, S., Andreu, L., and Huang, S., 2017. Generation Y Travelers’ Intentions to Book Airbnb Accommodation: An Abstract. In Marketing at the Confluence between Entertainment and Analytics, 43-44. Springer, Cham.
Bauer, R. A., 1960. Consumer behavior as risk-taking. In R. S. Hancock (Ed.), Dynamic marketing for a changing world. Chicago: American Marketing Association.
Belarmino, A., Whalen, E., Koh, Y., and Bowen, J. T., 2017. Comparing guests’ key attributes of peer-to-peer accommodations and hotels: mixed-methods approach. Current Issues in Tourism, 1-7.
Berné, C., Ciobanu, A. V., and Pedraja, M., 2020. The electronic word of mouth as a context variable in the hotel management decision-making process. Cuadernos de Gestión, 20 (1), 111-136.
Bhatnagar, A., and Ghose, S., 2004. Segmenting consumers based on the benefits and risks of Internet shopping. Journal of Business Research, 57(12), 1352-1360.
Campbell, M. C., and Goodstein, R. C., 2001. The moderating effect of perceived risk on consumers’ evaluations of product incongruity: Preference for the norm. Journal of Consumer research, 28(3), 439-449.
Carmines, E. G., and Zeller, R. A., 1979. Reliability and validity assessment (Vol. 17). Thousand Oaks, Sage.
Chen, C. F., and Chen, F. S., 2010. Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists. Tourism management, 31(1), 29-35.
Chen, Z., and Dubinsky, A. J., 2003. A conceptual model of perceived customer value in e‐commerce: A preliminary investigation. Psychology and Marketing, 20(4), 323-347.
Childers, T. L., Carr, C. L., Peck, J., and Carson, S., 2002. Hedonic and utilitarian motivations for online retail shopping behavior. Journal of retailing, 77(4), 511-535.
Chin, W. W., 1998. The Partial Least Squares Approach to Structural Equation Modeling. Modern Methods for Business Research, In: G. A. Marcoulides, Ed., Lawrence Erlbaum Associates Publisher, New Jersey, 295-336.
Chin, W.W.; Marcolin, B.L. and Newsted, P.R., 2003. A Partial Least Squares Latent Variable Modelling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic Mail Emotion/ Adoption Study. Information Systems Research, 14 (2), 189-217. doi:10.1287/isre.14.2.189.16018
Cox, D. F., 1967. Risk taking and information handling in consumer behavior. Boston: Division of Research, Graduate School of Business Administration, Harvard University.
Cunningham, L. F., Gerlach, J., and Harper, M. D., 2005. Perceived risk and e-banking services: An analysis from the perspective of the consumer. Journal of Financial Services Marketing, 10(2), 165-178.
Cunningham, S. M., 1967. The major dimensions of perceived risk. In D. F. Cox (Ed.), Risk taking and information handling in consumer behavior. Cambridge, Mass.: Harvard University Press, 82-108.
Deng, J., and Pierskalla, C., 2011. Impact of past experience on perceived value, overall satisfaction, and destination loyalty: A comparison between visitor and resident attendees of a festival. Event Management, 15(2), 163-177.
Diamantopoulos, A., and Siguaw, J. A., 2006. Formative Versus Reflective Indicators in Organizational Measure Development: A Comparison and Empirical Illustration. British Journal of Management, 17, 263-282.
Dickson, P. R., and Sawyer, A. G., 1990. The price knowledge and search of supermarket shoppers. Journal of Marketing, 42-53.
Dodds, W. B., andd Monroe, K. B., 1985. The effect of brand and Price information on subjective product evaluation. Advances in Consumer Research.
Dolnicar, S., and Talebi, H., 2020. Does hosting on Airbnb offer hosts vacation-like benefits? Proposing a reconceptualization of peer-topeer accommodation. Journal of Hospitality and Tourism Management, 43, 111-119.
Fornell, C., and Larcker, D. F., 1981. Structural equation models with unobservable variables and measurement error: Algebra and statistics. Journal of marketing research, 382-388.
Forsythe, S.M., Petee, T., and Kim, J.-O., 2002. Modeling Consumer Behavior in On-Line Environments: Scale Development. (Annual Reports). Spring House, PA: National Textile Center.
Forsythe, S.M., and Shi, B., 2003. Consumer Patronage and Risk Perceptions in Internet Shopping. Journal of Business Research, 56(11), 867-875.
Forsythe, S., Liu, C., Shannon, D., and Gardner, L. C., 2006. Development of a scale to measure the perceived benefits and risks of online shopping. Journal of Interactive Marketing, 20(2), 55-75.
Gentile, C., Spiller, N., and Noci, G., 2007. How to Sustain the Customer Experience: An Overview of Experience Components that Co-create Value with the Customer. European Management Journal, 25(5), 395-410.
Gibbs, C., Guttentag, D., Gretzel, U., Morton, J., and Goodwill, A., 2018. Pricing in the sharing economy: a hedonic pricing model applied to Airbnb listings. Journal of Travel and Tourism Marketing, 35(1), 46-56.
Guttentag, D., 2019. Progress on Airbnb: a literature review. Journal of Hospitality and Tourism Technology, 10 (4), 814-844.
Hair Jr, F., Sarstedt, J., Hopkins, M. and Kuppelwieser, V., 2014. Partial least squares structural equation modeling (PLS-SEM) An emerging tool in business research. European Business Review, 26(2), 106-121.
Hair, J. F., Ringle, C. M., and Sarstedt, M., 2011. PLS-SEM: Indeed a silver bullet. Journal of Marketing theory and Practice, 19(2), 139-152
Havlena, W. J., and Holbrook, M. B., 1986. The varieties of consumption experience: comparing two typologies of emotion in consumer behavior. Journal of Consumer Research, 13(3), 394-404.
Hulland, J., 1999. Use of Partial Least Squares (PLS) in Strategic Management Research: A Review of Four Recent Studies. Strategic Management Journal, 20(2), 195-204.
Jun, S. H., 2020. The Effects of Perceived Risk, Brand Credibility and Past Experience on Purchase Intention in the Airbnb Context. Sustainability, 12(12), 5212.
Khalifa, M., and Liu, V., 2007. Online consumer retention: contingent effects of online shopping habit and online shopping experience. European Journal of Information Systems, 16(6), 780-792.
Korgaonkar, P. K., 1984. Consumer shopping orientations, non-store retailers, and consumers’ patronage intentions: a multivariate investigation. Journal of the Academy of Marketing Science, 12(1-2), 11-22.
Korgaonkar, P., and Wolin, L. D., 2002. Web usage, advertising, and shopping: relationship patterns. Internet Research, 12(2), 191-204.
Lampinen, A., and Cheshire, C., 2016. Hosting via Airbnb: Motivations and financial assurances in monetized network hospitality. In Proceedings of the 2016 CHI conference on human factors in computing systems, May, 1669-1680.
Laudon, K. C., and Traver, C. G., 2004. E-commerce: Business. Technology, Society, 2.
Leonard, L. N. K., 2012. Attitude influencers in c2c e-commerce: buying and selling. The Journal of Computer Information Systems, 52(3), 11-17.
Liang, L. J., Choi, H. C., and Joppe, M., 2018. Exploring the relationship between satisfaction, trust and switching intention, repurchase intention in the context of Airbnb. International Journal of Hospitality Management, 69, 41-48.
Ling, K. C., Chai, L. T., and Piew, T. H., 2010. The effects of shopping orientations, online trust and prior online purchase experience toward customers’ online purchase intention. International Business Research, 3(3), 63.
Liu, C. H. S., and Lee, T., 2016. Service quality and price perception of service: Influence on word-of-mouth and revisit intention. Journal of Air Transport Management, 52, 42-54.
Lorde, T., Jacob, J., and Weekes, Q., 2019. Price-setting behavior in a tourism sharing economy accommodation market: A hedonic Price analysis of AirBnB hosts in the caribbean. Munich Personal RePEc Archive/MPRA, paper No. 95475.
Luchs, M., Naylor, R. W., Rose, R. L., Catlin, J. R., Gau, R., Kapitan, S., and Weaver, T., 2011. Toward a sustainable marketplace: Expanding options and benefits for consumers. Journal of Research for Consumers, 19, 1.
Nicolau, J. L., Mellinas, J. P., and Martín-Fuentes, E., 2020. Satisfaction measures with monetary and non-monetary components: hotel’s overall scores. International Journal of Hospitality Management, 87, 102497.
Novak, T. P., Hoffman, D. L., and Yung, Y. F., 2000. Measuring the customer experience in online environments: A structural modeling approach. Marketing science, 19(1), 22-42.
Park, J., Lennon, S. J., and Stoel, L., 2005. On‐line product presentation: Effects on mood, perceived risk, and purchase intention. Psychology and Marketing, 22(9), 695-719.
Parsons, A.G., 2002. Non-Functional Motives for Online Shoppers: Why We Click. Journal of Consumer Marketing, 19(5), 380-392.
Pavlou, P. A., 2003. Consumer acceptance of electronic commerce: integrating trust and risk with the technology acceptance model. International journal of electronic commerce, 7(3), 101-134.
Petrick, J.F., 2002. Development of a Multi-Dimensional Scale for Measuring the Perceived Value of a Service. Journal of Leisure Research, 34(2), 119-134.
Poon, K. Y., and Huang, W. J., 2017. Past experience, traveler personality and tripographics on intention to use Airbnb. International Journal of Contemporary Hospitality Management, 29(9), 2425-2443.
Rose, S., Clark, M., Samouel, P., and Hair, N., 2012. Online customer experience in e-retailing: An empirical model of antecedents and outcomes. Journal of Retailing, 88(2), 308-322.
Rowley, J., 2000. Product Searching with Shopping Bots. Internet Research, 10(3), 203-214.
Sharifpour, M., Walters, G., Ritchie, B.W., Winter, C., 2014. Investigating the role of prior knowledge in tourist decision making: A structural equation model of risk perceptions and information search. Journal of Travel Research, 53, 307-322
Sheth, J. N., 1983. Emerging trends for the retailing industry. Journal of Retailing, 59(3), 6-18.
Shin, D. H., 2008. Understanding purchasing behaviors in a virtual economy: Consumer behavior involving virtual currency in Web 2.0 communities. Interacting with computers, 20(4-5), 433-446.
Sigala, M., 2017. Collaborative commerce in tourism: implications for research and industry. Current Issues in Tourism, 20(4), 346-355
Smith, J. B., and Colgate, M., 2007. Customer value creation: a practical framework. The journal of marketing theory and practice, 15(1), 7-23.
Statista, 2018. Countries with the most Airbnb listings as of August 2017. In www.statista.com
Stollery, A., and Jun, S. H., 2017. The antecedents of perceived value in the Airbnb context. Asia Pacific Journal of Innovation and Entrepreneurship, 11(3), 391-404
Thaler, R., 1985. Mental accounting and consumer choice. Marketing Science, 4(3), 199-214.
Tussyadiah, I. P., 2016. Factors of Satisfaction and Intention to Use Peerto-Peer Accommodation. International Journal of Hospitality Management, 55, 70-80.
Tussyadiah, I. P., and Pesonen, J., 2016. Drivers and barriers of peer-topeer accommodation stay–an exploratory study with American and Finnish travellers. Current Issues in Tourism, 1-18.
Verhagen, T., Meents, S., and Yao-Hua, T., 2006. Perceived risk and trust associated with purchasing at electronic marketplaces. European Journal of Information Systems, 15(6), 542-555.
Volgger, M., Taplin, R., and Pforr, C., 2019. The evolution of ‘Airbnbtourism’: Demand-side dynamics around international use of peerto-peer accommodation in Australia. Annals of Tourism Research, 75, 322-337.
Wisker, Z. L., Kadirov, D., and Bone, C., 2019. Modelling P2P Airbnb online host advertising effectiveness: the role of emotional appeal information completeness creativity and social responsibility. International Journal of Culture, Tourism and Hospitality Research, 13(4), 505-523.
Wolfinbarger, M. and Gilly, M.C., 2003. eTailQ: Dimensionalizing, Measuring and Predicting Etail Quality. Journal of Retailing, 79(3), 183-198.
Yaghmaei, F., 2003. Content validity and its estimation. Journal of Medical Education, 3(1), 25-27.
Zeithaml, V. A., 1988. Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. The Journal of Marketing, 52(3), 2-22.
Zhou, L., Dai, L., and Zhang, D., 2007. Online shopping, acceptance model - a critical survey of consumer factors in online shopping. Journal of Electronic Commerce Research, 8(1), 41.
Airbnb, 2018: Fast facts. In press.atairbnb.com/fast-facts. Retrieved February, 18.
Agarwal, S., and Teas, R. K., 2001. Perceived value: mediating role of perceived risk. Journal of Marketing theory and Practice, 9(4), 1-14.
Amaro, S., Andreu, L., and Huang, S., 2017. Generation Y Travelers’ Intentions to Book Airbnb Accommodation: An Abstract. In Marketing at the Confluence between Entertainment and Analytics, 43-44. Springer, Cham.
Bauer, R. A., 1960. Consumer behavior as risk-taking. In R. S. Hancock (Ed.), Dynamic marketing for a changing world. Chicago: American Marketing Association.
Belarmino, A., Whalen, E., Koh, Y., and Bowen, J. T., 2017. Comparing guests’ key attributes of peer-to-peer accommodations and hotels: mixed-methods approach. Current Issues in Tourism, 1-7.
Berné, C., Ciobanu, A. V., and Pedraja, M., 2020. The electronic word of mouth as a context variable in the hotel management decision-making process. Cuadernos de Gestión, 20 (1), 111-136.
Bhatnagar, A., and Ghose, S., 2004. Segmenting consumers based on the benefits and risks of Internet shopping. Journal of Business Research, 57(12), 1352-1360.
Campbell, M. C., and Goodstein, R. C., 2001. The moderating effect of perceived risk on consumers’ evaluations of product incongruity: Preference for the norm. Journal of Consumer research, 28(3), 439-449.
Carmines, E. G., and Zeller, R. A., 1979. Reliability and validity assessment (Vol. 17). Thousand Oaks, Sage.
Chen, C. F., and Chen, F. S., 2010. Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists. Tourism management, 31(1), 29-35.
Chen, Z., and Dubinsky, A. J., 2003. A conceptual model of perceived customer value in e‐commerce: A preliminary investigation. Psychology and Marketing, 20(4), 323-347.
Childers, T. L., Carr, C. L., Peck, J., and Carson, S., 2002. Hedonic and utilitarian motivations for online retail shopping behavior. Journal of retailing, 77(4), 511-535.
Chin, W. W., 1998. The Partial Least Squares Approach to Structural Equation Modeling. Modern Methods for Business Research, In: G. A. Marcoulides, Ed., Lawrence Erlbaum Associates Publisher, New Jersey, 295-336.
Chin, W.W.; Marcolin, B.L. and Newsted, P.R., 2003. A Partial Least Squares Latent Variable Modelling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic Mail Emotion/ Adoption Study. Information Systems Research, 14 (2), 189-217. doi:10.1287/isre.14.2.189.16018
Cox, D. F., 1967. Risk taking and information handling in consumer behavior. Boston: Division of Research, Graduate School of Business Administration, Harvard University.
Cunningham, L. F., Gerlach, J., and Harper, M. D., 2005. Perceived risk and e-banking services: An analysis from the perspective of the consumer. Journal of Financial Services Marketing, 10(2), 165-178.
Cunningham, S. M., 1967. The major dimensions of perceived risk. In D. F. Cox (Ed.), Risk taking and information handling in consumer behavior. Cambridge, Mass.: Harvard University Press, 82-108.
Deng, J., and Pierskalla, C., 2011. Impact of past experience on perceived value, overall satisfaction, and destination loyalty: A comparison between visitor and resident attendees of a festival. Event Management, 15(2), 163-177.
Diamantopoulos, A., and Siguaw, J. A., 2006. Formative Versus Reflective Indicators in Organizational Measure Development: A Comparison and Empirical Illustration. British Journal of Management, 17, 263-282.
Dickson, P. R., and Sawyer, A. G., 1990. The price knowledge and search of supermarket shoppers. Journal of Marketing, 42-53.
Dodds, W. B., andd Monroe, K. B., 1985. The effect of brand and Price information on subjective product evaluation. Advances in Consumer Research.
Dolnicar, S., and Talebi, H., 2020. Does hosting on Airbnb offer hosts vacation-like benefits? Proposing a reconceptualization of peer-topeer accommodation. Journal of Hospitality and Tourism Management, 43, 111-119.
Fornell, C., and Larcker, D. F., 1981. Structural equation models with unobservable variables and measurement error: Algebra and statistics. Journal of marketing research, 382-388.
Forsythe, S.M., Petee, T., and Kim, J.-O., 2002. Modeling Consumer Behavior in On-Line Environments: Scale Development. (Annual Reports). Spring House, PA: National Textile Center.
Forsythe, S.M., and Shi, B., 2003. Consumer Patronage and Risk Perceptions in Internet Shopping. Journal of Business Research, 56(11), 867-875.
Forsythe, S., Liu, C., Shannon, D., and Gardner, L. C., 2006. Development of a scale to measure the perceived benefits and risks of online shopping. Journal of Interactive Marketing, 20(2), 55-75.
Gentile, C., Spiller, N., and Noci, G., 2007. How to Sustain the Customer Experience: An Overview of Experience Components that Co-create Value with the Customer. European Management Journal, 25(5), 395-410.
Gibbs, C., Guttentag, D., Gretzel, U., Morton, J., and Goodwill, A., 2018. Pricing in the sharing economy: a hedonic pricing model applied to Airbnb listings. Journal of Travel and Tourism Marketing, 35(1), 46-56.
Guttentag, D., 2019. Progress on Airbnb: a literature review. Journal of Hospitality and Tourism Technology, 10 (4), 814-844.
Hair Jr, F., Sarstedt, J., Hopkins, M. and Kuppelwieser, V., 2014. Partial least squares structural equation modeling (PLS-SEM) An emerging tool in business research. European Business Review, 26(2), 106-121.
Hair, J. F., Ringle, C. M., and Sarstedt, M., 2011. PLS-SEM: Indeed a silver bullet. Journal of Marketing theory and Practice, 19(2), 139-152
Havlena, W. J., and Holbrook, M. B., 1986. The varieties of consumption experience: comparing two typologies of emotion in consumer behavior. Journal of Consumer Research, 13(3), 394-404.
Hulland, J., 1999. Use of Partial Least Squares (PLS) in Strategic Management Research: A Review of Four Recent Studies. Strategic Management Journal, 20(2), 195-204.
Jun, S. H., 2020. The Effects of Perceived Risk, Brand Credibility and Past Experience on Purchase Intention in the Airbnb Context. Sustainability, 12(12), 5212.
Khalifa, M., and Liu, V., 2007. Online consumer retention: contingent effects of online shopping habit and online shopping experience. European Journal of Information Systems, 16(6), 780-792.
Korgaonkar, P. K., 1984. Consumer shopping orientations, non-store retailers, and consumers’ patronage intentions: a multivariate investigation. Journal of the Academy of Marketing Science, 12(1-2), 11-22.
Korgaonkar, P., and Wolin, L. D., 2002. Web usage, advertising, and shopping: relationship patterns. Internet Research, 12(2), 191-204.
Lampinen, A., and Cheshire, C., 2016. Hosting via Airbnb: Motivations and financial assurances in monetized network hospitality. In Proceedings of the 2016 CHI conference on human factors in computing systems, May, 1669-1680.
Laudon, K. C., and Traver, C. G., 2004. E-commerce: Business. Technology, Society, 2.
Leonard, L. N. K., 2012. Attitude influencers in c2c e-commerce: buying and selling. The Journal of Computer Information Systems, 52(3), 11-17.
Liang, L. J., Choi, H. C., and Joppe, M., 2018. Exploring the relationship between satisfaction, trust and switching intention, repurchase intention in the context of Airbnb. International Journal of Hospitality Management, 69, 41-48.
Ling, K. C., Chai, L. T., and Piew, T. H., 2010. The effects of shopping orientations, online trust and prior online purchase experience toward customers’ online purchase intention. International Business Research, 3(3), 63.
Liu, C. H. S., and Lee, T., 2016. Service quality and price perception of service: Influence on word-of-mouth and revisit intention. Journal of Air Transport Management, 52, 42-54.
Lorde, T., Jacob, J., and Weekes, Q., 2019. Price-setting behavior in a tourism sharing economy accommodation market: A hedonic Price analysis of AirBnB hosts in the caribbean. Munich Personal RePEc Archive/MPRA, paper No. 95475.
Luchs, M., Naylor, R. W., Rose, R. L., Catlin, J. R., Gau, R., Kapitan, S., and Weaver, T., 2011. Toward a sustainable marketplace: Expanding options and benefits for consumers. Journal of Research for Consumers, 19, 1.
Nicolau, J. L., Mellinas, J. P., and Martín-Fuentes, E., 2020. Satisfaction measures with monetary and non-monetary components: hotel’s overall scores. International Journal of Hospitality Management, 87, 102497.
Novak, T. P., Hoffman, D. L., and Yung, Y. F., 2000. Measuring the customer experience in online environments: A structural modeling approach. Marketing science, 19(1), 22-42.
Park, J., Lennon, S. J., and Stoel, L., 2005. On‐line product presentation: Effects on mood, perceived risk, and purchase intention. Psychology and Marketing, 22(9), 695-719.
Parsons, A.G., 2002. Non-Functional Motives for Online Shoppers: Why We Click. Journal of Consumer Marketing, 19(5), 380-392.
Pavlou, P. A., 2003. Consumer acceptance of electronic commerce: integrating trust and risk with the technology acceptance model. International journal of electronic commerce, 7(3), 101-134.
Petrick, J.F., 2002. Development of a Multi-Dimensional Scale for Measuring the Perceived Value of a Service. Journal of Leisure Research, 34(2), 119-134.
Poon, K. Y., and Huang, W. J., 2017. Past experience, traveler personality and tripographics on intention to use Airbnb. International Journal of Contemporary Hospitality Management, 29(9), 2425-2443.
Rose, S., Clark, M., Samouel, P., and Hair, N., 2012. Online customer experience in e-retailing: An empirical model of antecedents and outcomes. Journal of Retailing, 88(2), 308-322.
Rowley, J., 2000. Product Searching with Shopping Bots. Internet Research, 10(3), 203-214.
Sharifpour, M., Walters, G., Ritchie, B.W., Winter, C., 2014. Investigating the role of prior knowledge in tourist decision making: A structural equation model of risk perceptions and information search. Journal of Travel Research, 53, 307-322
Sheth, J. N., 1983. Emerging trends for the retailing industry. Journal of Retailing, 59(3), 6-18.
Shin, D. H., 2008. Understanding purchasing behaviors in a virtual economy: Consumer behavior involving virtual currency in Web 2.0 communities. Interacting with computers, 20(4-5), 433-446.
Sigala, M., 2017. Collaborative commerce in tourism: implications for research and industry. Current Issues in Tourism, 20(4), 346-355
Smith, J. B., and Colgate, M., 2007. Customer value creation: a practical framework. The journal of marketing theory and practice, 15(1), 7-23.
Statista, 2018. Countries with the most Airbnb listings as of August 2017. In www.statista.com
Stollery, A., and Jun, S. H., 2017. The antecedents of perceived value in the Airbnb context. Asia Pacific Journal of Innovation and Entrepreneurship, 11(3), 391-404
Thaler, R., 1985. Mental accounting and consumer choice. Marketing Science, 4(3), 199-214.
Tussyadiah, I. P., 2016. Factors of Satisfaction and Intention to Use Peerto-Peer Accommodation. International Journal of Hospitality Management, 55, 70-80.
Tussyadiah, I. P., and Pesonen, J., 2016. Drivers and barriers of peer-topeer accommodation stay–an exploratory study with American and Finnish travellers. Current Issues in Tourism, 1-18.
Verhagen, T., Meents, S., and Yao-Hua, T., 2006. Perceived risk and trust associated with purchasing at electronic marketplaces. European Journal of Information Systems, 15(6), 542-555.
Volgger, M., Taplin, R., and Pforr, C., 2019. The evolution of ‘Airbnbtourism’: Demand-side dynamics around international use of peerto-peer accommodation in Australia. Annals of Tourism Research, 75, 322-337.
Wisker, Z. L., Kadirov, D., and Bone, C., 2019. Modelling P2P Airbnb online host advertising effectiveness: the role of emotional appeal information completeness creativity and social responsibility. International Journal of Culture, Tourism and Hospitality Research, 13(4), 505-523.
Wolfinbarger, M. and Gilly, M.C., 2003. eTailQ: Dimensionalizing, Measuring and Predicting Etail Quality. Journal of Retailing, 79(3), 183-198.
Yaghmaei, F., 2003. Content validity and its estimation. Journal of Medical Education, 3(1), 25-27.
Zeithaml, V. A., 1988. Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. The Journal of Marketing, 52(3), 2-22.
Zhou, L., Dai, L., and Zhang, D., 2007. Online shopping, acceptance model - a critical survey of consumer factors in online shopping. Journal of Electronic Commerce Research, 8(1), 41.
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