Confluencia de Factores que Influyen en El Modelo de Negocio por la Digitalisación y las Tecnologías de la Industria 4.0
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Publicado
11-09-2024
Meiry Altino Freire de Souza
Maria José Aguilar Madeira
Luísa Carvalho
Filipe Alexandre Pereira Duarte
Lurdes Simão
https://orcid.org/0000-0002-2360-083X
Maria José Aguilar Madeira
Luísa Carvalho
Filipe Alexandre Pereira Duarte
Lurdes Simão
Resumen
El surgimiento de las tecnologías digitales y la expansión de su uso ha transformado significativamente las organizaciones y sus Modelos de Negocio (MN), modificando sus estructuras tradicionales, redefiniendo el significado del cliente y su posicionamiento, así como ajustando la forma como los individuos viven e interactúan con ellos en la Cuarta Revolución Industrial, también conocida como Industria 4.0 (I4.0). Esta investigación tiene como objetivo reflexionar sobre la confluencia de factores que influyen en los MN por la digitalización y las tecnologías disruptivas de la I4.0. Primer, se realizó una Revisión Sistemática de la Literatura para mapear los artículos más destacados y los autores más persuasivos en el área, así como las revistas, instituciones y países con mayor número de publicaciones dentro de esta temática. Después, mediante la coexistencia de palabras clave, se señalaron y analizaron cinco grupos temáticos. Finalmente, se realizó análisis en profundidad para identificar aspectos influyentes del MN en la era de la digitalización relacionándolos con tecnologías específicas de la I4.0. La investigación reveló que las tecnologías digitales permiten mejoras en la estrategia de distribución y la trazabilidad, pueden facilitar la relación entre compradores y proveedores, permitir una mejor segmentación de clientes y previsión de la demanda de productos, además de permitir la reducción de costes y ayudar en la implementación de prácticas de la economía circular. En el contexto de la pandemia/COVID-19, los MN ha cambiado significativamente, siendo necesario profundizar en el conocimiento de la digitalización y la adopción de tecnologías de la I4.0.
Cómo citar
Freire de Souza, . M. A., Aguilar Madeira, M. J., Carvalho, L., Pereira Duarte, . F. A., & Simão, . L. (2024). Confluencia de Factores que Influyen en El Modelo de Negocio por la Digitalisación y las Tecnologías de la Industria 4.0. Cuadernos De Gestión, 24(2), 21–37. https://doi.org/10.5295/cdg.232079ma
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Keywords
Industria 4.0, Digitalización, Modelos de Negocio, Factores, Tecnologías, Innovación
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