Coca Cola Starlight y Coca Cola Byte u 8-bit: perplejidades por unos sabores oscuros

Abstract

Since 2022, Coca Cola has launched limited edition soda flavors: the first variant, Starlight, tastes like outer space and the second, Byte or 8-bit, like pixels. The synaesthesia challenges to make statements that go beyond whether or not the drink is liked or disliked, driving a ludic debate on media platforms about the taste of space, the pixels.

This article analyzes, through semiotic tools, a sample of youtubers' videos that make contact with these sodas, without ignoring the audience's immediate comments. The interpretative behaviors of the explorers indicate the communicational failure of the move.