All you can view: Análisis de la transformación del consumo audiovisual a través de Netflix

Abstract

The objective of this research is to identify the key factors behind the success of streaming platforms and social media networks like TikTok, using a mixed methodology based on a literature review and participant observation through twelve expert interviews. The significant increase in low-quality but easily accessible content is confirmed, where its promotion inside and outside social networks carries more weight than the product itself. The research confirms that platforms have abandoned the model of offering a limited selection of products, transforming into an all-you-can-eat buffet where quantity takes precedence.