Looking good > feeling good. Impact of brands and influencer collaborations on body cult for teens.
##plugins.themes.bootstrap3.article.main##
##plugins.themes.bootstrap3.article.sidebar##
Published
16-12-2024
Luisa Zozaya-Durazo
María Jesús Yáñez-Galdames
https://orcid.org/0000-0002-3505-0687
María Jesús Yáñez-Galdames
Abstract
Social media influencers (SMI) have become a key stakeholder group for companies and the achievement of their objectives. The combination of functions they perform, their wide reach and influence, are some of the reasons that explain their growing integration into brands’ communication strategies. The article studies the impact of these strategic collaborations through the perception provided by 55 teenagers through focus goups about influencers who advertise body cults. The results show the social relevance above the benefit to physical and mental health that these contents have for teenagers.
How to Cite
Zozaya-Durazo, L., & Yáñez-Galdames, M. J. (2024). Looking good > feeling good. Impact of brands and influencer collaborations on body cult for teens. ZER - Journal of Communication Studies, 29(57), 171–187. https://doi.org/10.1387/zer.26926
##plugins.themes.bootstrap3.article.details##
Keywords
Social Media Influencers, Communication strategy, teenagers, influencer marketing
References
Bakker, D. (2018). Conceptualising influencer marketing. Journal of emerging trends in marketing and management, 1(1), 79-87.
Borchers, N. S. (Ed.). (2022). Social media influencers in strategic communication. Routledge, Taylor & Francis Group.
Borchers, N. S. (2021). Introduction–The Authentic Friend: How Strategic Communication Discovered Social Media Influencers. In Social Media Influencers in Strategic Communication (pp. 1-6). En Routledge.
Borchers, N. S. (2019). Social media influencers in strategic communication. International Journal of Strategic Communication, 13(4), 255-260.
Carter, D. (2016). Hustle and Brand: The Sociotechnical Shaping of Influence. Social Media + Society, 2(3).
Enke, N., & Borchers, N. S. (2019). Social Media Influencers in Strategic Communication: A Conceptual Framework for Strategic Social Media Influencer Communication. International Journal of Strategic Communication, 13(4), 261–277.
Enli, G. (2015). Mediated authenticity: how the media constructs reality. New York, NY: Peter Lang.
Feijoo, B., Vizcaíno-Verdú, A., y Sádaba, C. (2024). Entre lo saludable y el culto al físico. Incidencia del contenido publicado por fitinfluencers en el cuidado del cuerpo de los adolescentes TEEN_ONFIT. Informe de resultados. Universidad Internacional de la Rioja. https://doi.org/10.5281/zenodo.11238284.
Sundermann, G., y Raabe, T. (2019) Strategic Communication through Social Media Influencers: Current State of Research and Desiderata, International Journal of Strategic Communication, 13(4), 278-300.
Hwang, K., y Zhang, Q. (2018). Influence of parasocial relationship between digital celebrities and their followers on followers’ purchase and electronic word-of-mouth intentions, and persuasion knowledge. Computers in human behavior, 87, 155-173.
IAB Spain (2023). Estudio de redes sociales 2023. https://iabspain.es/estudio/estudio-de-redes-sociales-2023/
Influencer Marketing Hub y Viral Nation (2024). The State of Influencer Marketing 2024. https://influencermarketinghub.com/influencer-marketing-benchmark-report/
López-Martínez, A., Sádaba-Chalezquer, C. S., & Feijóo, B. (2024). Exposición de los adolescentes al marketing de influencers sobre alimentación y cuidado corporal. Revista de Comunicación de la SEECI, (57), 1-14.
Markula, P. (2001). Beyond the perfect body: Women’s body image distortion in fitness magazine discourse. Journal of sport and social issues, 25(2), 158-179.
Nadja Enke & Nils S. Borchers (2019) Social Media Influencers in Strategic Communication: A Conceptual Framework for Strategic Social Media Influencer Communication, International Journal of Strategic Communication, 13(4), 261-277.
Ohanian, R. (1990). Construction and validation of a scale to measure celebrity endorsers' perceived expertise, trustworthiness, and attractiveness. Journal of advertising, 19(3), 39-52.
de Oliveira, A. P., Assis, M., Lacerda, Y., Bagrichevsky, M., & de Sampaio, K. S. (2010). Culto ao corpo e exposição de produtos na mídia especializada em estética e saúde. Movimento, 16(1), 31-51.
Pang, A., Yingzhi Tan, E., Song-Qi Lim, R., Yue-Ming Kwan, T., & Bhardwaj Lakhanpal, P. (2016). Building effective relations with social media influencers in Singapore. Media Asia, 43(1), 56-68.
Quintana, J. G., Ruiz, R. F., & Muro, M. Á. M. (2022). Influencers deportivos y su repercusión en el consumo, la actividad física y su proyección en redes sociales por los adolescentes andaluces (España). Retos: nuevas tendencias en educación física, deporte y recreación, (43), 591-602.
Silverstone, R. (Ed.). (2005). Media, technology and everyday life in Europe: from information to communication. Ashgate.
Stewart, D. W., Shamdasani, P. N. y Rook, D. W. (2007). Introduction: focus group history, theory, and practice. En Stewart, D. W. y Shamdasani, P. N. (Eds.), Focus groups: Theory and Practice (pp. 1-17). SAGE Publications, Ltd.
Sundermann, G., & Raabe, T. (2019). Strategic communication through social media influencers: Current state of research and desiderata. International Journal of Strategic Communication, 13(4), 278-300.
Borchers, N. S. (Ed.). (2022). Social media influencers in strategic communication. Routledge, Taylor & Francis Group.
Borchers, N. S. (2021). Introduction–The Authentic Friend: How Strategic Communication Discovered Social Media Influencers. In Social Media Influencers in Strategic Communication (pp. 1-6). En Routledge.
Borchers, N. S. (2019). Social media influencers in strategic communication. International Journal of Strategic Communication, 13(4), 255-260.
Carter, D. (2016). Hustle and Brand: The Sociotechnical Shaping of Influence. Social Media + Society, 2(3).
Enke, N., & Borchers, N. S. (2019). Social Media Influencers in Strategic Communication: A Conceptual Framework for Strategic Social Media Influencer Communication. International Journal of Strategic Communication, 13(4), 261–277.
Enli, G. (2015). Mediated authenticity: how the media constructs reality. New York, NY: Peter Lang.
Feijoo, B., Vizcaíno-Verdú, A., y Sádaba, C. (2024). Entre lo saludable y el culto al físico. Incidencia del contenido publicado por fitinfluencers en el cuidado del cuerpo de los adolescentes TEEN_ONFIT. Informe de resultados. Universidad Internacional de la Rioja. https://doi.org/10.5281/zenodo.11238284.
Sundermann, G., y Raabe, T. (2019) Strategic Communication through Social Media Influencers: Current State of Research and Desiderata, International Journal of Strategic Communication, 13(4), 278-300.
Hwang, K., y Zhang, Q. (2018). Influence of parasocial relationship between digital celebrities and their followers on followers’ purchase and electronic word-of-mouth intentions, and persuasion knowledge. Computers in human behavior, 87, 155-173.
IAB Spain (2023). Estudio de redes sociales 2023. https://iabspain.es/estudio/estudio-de-redes-sociales-2023/
Influencer Marketing Hub y Viral Nation (2024). The State of Influencer Marketing 2024. https://influencermarketinghub.com/influencer-marketing-benchmark-report/
López-Martínez, A., Sádaba-Chalezquer, C. S., & Feijóo, B. (2024). Exposición de los adolescentes al marketing de influencers sobre alimentación y cuidado corporal. Revista de Comunicación de la SEECI, (57), 1-14.
Markula, P. (2001). Beyond the perfect body: Women’s body image distortion in fitness magazine discourse. Journal of sport and social issues, 25(2), 158-179.
Nadja Enke & Nils S. Borchers (2019) Social Media Influencers in Strategic Communication: A Conceptual Framework for Strategic Social Media Influencer Communication, International Journal of Strategic Communication, 13(4), 261-277.
Ohanian, R. (1990). Construction and validation of a scale to measure celebrity endorsers' perceived expertise, trustworthiness, and attractiveness. Journal of advertising, 19(3), 39-52.
de Oliveira, A. P., Assis, M., Lacerda, Y., Bagrichevsky, M., & de Sampaio, K. S. (2010). Culto ao corpo e exposição de produtos na mídia especializada em estética e saúde. Movimento, 16(1), 31-51.
Pang, A., Yingzhi Tan, E., Song-Qi Lim, R., Yue-Ming Kwan, T., & Bhardwaj Lakhanpal, P. (2016). Building effective relations with social media influencers in Singapore. Media Asia, 43(1), 56-68.
Quintana, J. G., Ruiz, R. F., & Muro, M. Á. M. (2022). Influencers deportivos y su repercusión en el consumo, la actividad física y su proyección en redes sociales por los adolescentes andaluces (España). Retos: nuevas tendencias en educación física, deporte y recreación, (43), 591-602.
Silverstone, R. (Ed.). (2005). Media, technology and everyday life in Europe: from information to communication. Ashgate.
Stewart, D. W., Shamdasani, P. N. y Rook, D. W. (2007). Introduction: focus group history, theory, and practice. En Stewart, D. W. y Shamdasani, P. N. (Eds.), Focus groups: Theory and Practice (pp. 1-17). SAGE Publications, Ltd.
Sundermann, G., & Raabe, T. (2019). Strategic communication through social media influencers: Current state of research and desiderata. International Journal of Strategic Communication, 13(4), 278-300.
Section
Dossier
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
(c) UPV/EHU Press