Los soportes de publicidad exterior como elemento de exhibición artística en el arte español de vocación crítica

Abstract

The starting point of this article is the relationship between art and advertisement that leads us to analyze how visual arts and Artistic Institution use some resources from the Publicity Industry. We focus on outdoor publicity displays and how they are used as an element of artistic exhibition. Looking further ahead than the normal context to show the contemporary art, these spaces offer us the possibility to reach a wide public. These 'publicity containers' become display art spaces temporary, which welcome artworks with a very different intention. These kind of artistic interventions not only work through the insertion (renting these publicity displays), but also through misappropriation, being many artists who use without permission these spaces. We will think about the potential of these images (form the advertisement and form the visual art) and about how overwhelming they can be in our everyday life.