Vol. 14 No. 1 (2014)
Published: 18-09-2018
Articles
Business application of viral marketing and Electronic Word-of-Mouth. Firm opinions
Abstract 204 | PDF (Español) Downloads 106 | DOI https://doi.org/10.5295/cdg.120348va
Page 15-31
E-consumer segmentation: an applied study based in the internet use perspectives
Abstract 213 | PDF (Español) Downloads 119 | DOI https://doi.org/10.5295/cdg.120373ec
Page 33-55
Applying netnography to the obtaining of the map of positioning for companies of food retail
Abstract 120 | PDF (Español) Downloads 164 | DOI https://doi.org/10.5295/cdg.110322jc
Page 57-74
A methodological proposal to evaluate a city image through associative maps
Abstract 106 | PDF (Español) Downloads 55 | DOI https://doi.org/10.5295/cdg.120361jm
Page 75-96
Business identity, image and reputation: The integration of theoretical perspectives for a successful management
Abstract 302 | PDF (Español) Downloads 188 | DOI https://doi.org/10.5295/cdg.130389ap
Page 97-126
Placebo effect associated to artistic products; the case of poetry
Abstract 123 | PDF (Español) Downloads 133 | DOI https://doi.org/10.5295/cdg.130413jm
Page 127-146