Vol. 14 No. 1 (2014)

Published: 18-09-2018

Articles

Business application of viral marketing and Electronic Word-of-Mouth. Firm opinions

Virginia Aguilar Arcos, Sonia San Martín Gutiérrez, René Payo Hernanz
Abstract 204 | PDF (Español) Downloads 106 | DOI https://doi.org/10.5295/cdg.120348va

Page 15-31

E-consumer segmentation: an applied study based in the internet use perspectives

Eduard Cristóbal Fransi, Natalia Daries Ramon, Juan Pablo Baldomar
Abstract 213 | PDF (Español) Downloads 119 | DOI https://doi.org/10.5295/cdg.120373ec

Page 33-55

Applying netnography to the obtaining of the map of positioning for companies of food retail

José S. Clemente Ricolfe, Carmen Escribá Pérez
Abstract 120 | PDF (Español) Downloads 164 | DOI https://doi.org/10.5295/cdg.110322jc

Page 57-74

Business identity, image and reputation: The integration of theoretical perspectives for a successful management

Andrea Pérez Ruiz, Ignacio Rodríguez del Bosque
Abstract 302 | PDF (Español) Downloads 188 | DOI https://doi.org/10.5295/cdg.130389ap

Page 97-126

Placebo effect associated to artistic products; the case of poetry

José Antonio Martínez
Abstract 123 | PDF (Español) Downloads 133 | DOI https://doi.org/10.5295/cdg.130413jm

Page 127-146