Vol. 18 No. 34 (2013)

Published: 26-12-2013

Articles

Museums and Content Marketing. Towards a new model of generation of cultural content

Santos M. Mateo
Abstract 448 | PDF (Español) Downloads 1086 | DOI https://doi.org/10.1387/zer.10639
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Communicating trusting governments. Analysis of trust as an intangible asset of the Spanish central government

María José Canel, Ángeles García
Abstract 532 | PDF (Español) Downloads 597 | DOI https://doi.org/10.1387/zer.10641
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Issue Agenda, Discursive Strategies and Deliberation in 2011 Spanish Election Campaign. Analysis of the blogs of Jesús Ceberio (El País) and Arcadi Espada (El Mundo)

Guillermo López, Eva Campos, Lidia Valera
Abstract 211 | PDF (Español) Downloads 179 | DOI https://doi.org/10.1387/zer.10643
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A comparative Analysis of American and Spanish Political Advertising in 2008 Presidential Elections

Antonio Pineda, Manuel Garrido, Marina Ramos
Abstract 262 | PDF (Español) Downloads 1105 | DOI https://doi.org/10.1387/zer.10645
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State of opinion journalism in Spain: polarization, gender and emoluments

Paloma Abejón
Abstract 613 | PDF (Español) Downloads 947 | DOI https://doi.org/10.1387/zer.10647
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Social networks as a media for youth movilization

María del Carmen García, Mercedes Del Hoyo
Abstract 8623 | PDF (Español) Downloads 7903 | DOI https://doi.org/10.1387/zer.10649
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Basque Language in Bilingual Advertising: the creation and translation process of the advertisements

Estitxu Garai
Abstract 375 | PDF (Euskara) Downloads 417 | DOI https://doi.org/10.1387/zer.10651
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The creation of a communication network on the northern Spanish periphery: Asturias in the first quarter of the 20th century

Víctor Rodríguez Infiesta
Abstract 266 | PDF (Español) Downloads 467 | DOI https://doi.org/10.1387/zer.10653
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Nacho López, analysis of two photographic performances

Nieves Limón
Abstract 154 | PDF (Español) Downloads 1176 | DOI https://doi.org/10.1387/zer.10655
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The labyrinthic case of the Faun. On the national identity of the films

Imanol Zumalde
Abstract 334 | PDF (Español) Downloads 1048 | DOI https://doi.org/10.1387/zer.10657
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Reactions to visual changes in scenes of fiction and news

Luís Fernando Morales
Abstract 160 | PDF (Español) Downloads 262 | DOI https://doi.org/10.1387/zer.10659
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Analysis of Most Watched Ibero-American fiction TV Series in the Spanish Market

Núria Simelio, Marta Ortega, Pilar Medina
Abstract 300 | PDF (Español) Downloads 215 | DOI https://doi.org/10.1387/zer.10661
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Communication Journals in the Journal Citation Reports

Jose Mari Pastor
Abstract 136 | PDF (Español) Downloads 212 | DOI https://doi.org/10.1387/zer.10663
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Book Reviews

Book Reviews

Revista Zer
Abstract 180 | PDF (Español) Downloads 1403 | DOI https://doi.org/10.1387/zer.10665
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