Vol. 18 No. 34 (2013)

Published: 26-12-2013

Articles

Museums and Content Marketing. Towards a new model of generation of cultural content

Santos M. Mateo
Abstract 595 | PDF (Español (España)) Downloads 1252 | DOI https://doi.org/10.1387/zer.10639
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Communicating trusting governments. Analysis of trust as an intangible asset of the Spanish central government

María José Canel, Ángeles García
Abstract 598 | PDF (Español (España)) Downloads 659 | DOI https://doi.org/10.1387/zer.10641
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Issue Agenda, Discursive Strategies and Deliberation in 2011 Spanish Election Campaign. Analysis of the blogs of Jesús Ceberio (El País) and Arcadi Espada (El Mundo)

Guillermo López, Eva Campos, Lidia Valera
Abstract 270 | PDF (Español (España)) Downloads 231 | DOI https://doi.org/10.1387/zer.10643
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A comparative Analysis of American and Spanish Political Advertising in 2008 Presidential Elections

Antonio Pineda, Manuel Garrido, Marina Ramos
Abstract 338 | PDF (Español (España)) Downloads 1167 | DOI https://doi.org/10.1387/zer.10645
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State of opinion journalism in Spain: polarization, gender and emoluments

Paloma Abejón
Abstract 711 | PDF (Español (España)) Downloads 1037 | DOI https://doi.org/10.1387/zer.10647
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Social networks as a media for youth movilization

María del Carmen García, Mercedes Del Hoyo
Abstract 9542 | PDF (Español (España)) Downloads 8546 | DOI https://doi.org/10.1387/zer.10649
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Basque Language in Bilingual Advertising: the creation and translation process of the advertisements

Estitxu Garai
Abstract 468 | PDF (Euskara) Downloads 478 | DOI https://doi.org/10.1387/zer.10651
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The creation of a communication network on the northern Spanish periphery: Asturias in the first quarter of the 20th century

Víctor Rodríguez Infiesta
Abstract 320 | PDF (Español (España)) Downloads 565 | DOI https://doi.org/10.1387/zer.10653
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Nacho López, analysis of two photographic performances

Nieves Limón
Abstract 243 | PDF (Español (España)) Downloads 1245 | DOI https://doi.org/10.1387/zer.10655
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The labyrinthic case of the Faun. On the national identity of the films

Imanol Zumalde
Abstract 398 | PDF (Español (España)) Downloads 1194 | DOI https://doi.org/10.1387/zer.10657
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Reactions to visual changes in scenes of fiction and news

Luís Fernando Morales
Abstract 216 | PDF (Español (España)) Downloads 326 | DOI https://doi.org/10.1387/zer.10659
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Analysis of Most Watched Ibero-American fiction TV Series in the Spanish Market

Núria Simelio, Marta Ortega, Pilar Medina
Abstract 367 | PDF (Español (España)) Downloads 274 | DOI https://doi.org/10.1387/zer.10661
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Communication Journals in the Journal Citation Reports

Jose Mari Pastor
Abstract 176 | PDF (Español (España)) Downloads 259 | DOI https://doi.org/10.1387/zer.10663
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Book Reviews

Book Reviews

Revista Zer
Abstract 241 | PDF (Español (España)) Downloads 1609 | DOI https://doi.org/10.1387/zer.10665
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