Vol. 18 No. 34 (2013)

Published: 26-12-2013

Articles

Museums and Content Marketing. Towards a new model of generation of cultural content

Santos M. Mateo
Abstract 631 | PDF (Español (España)) Downloads 1310 | DOI https://doi.org/10.1387/zer.10639
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Communicating trusting governments. Analysis of trust as an intangible asset of the Spanish central government

María José Canel, Ángeles García
Abstract 608 | PDF (Español (España)) Downloads 670 | DOI https://doi.org/10.1387/zer.10641
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Issue Agenda, Discursive Strategies and Deliberation in 2011 Spanish Election Campaign. Analysis of the blogs of Jesús Ceberio (El País) and Arcadi Espada (El Mundo)

Guillermo López, Eva Campos, Lidia Valera
Abstract 288 | PDF (Español (España)) Downloads 235 | DOI https://doi.org/10.1387/zer.10643
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A comparative Analysis of American and Spanish Political Advertising in 2008 Presidential Elections

Antonio Pineda, Manuel Garrido, Marina Ramos
Abstract 350 | PDF (Español (España)) Downloads 1176 | DOI https://doi.org/10.1387/zer.10645
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State of opinion journalism in Spain: polarization, gender and emoluments

Paloma Abejón
Abstract 731 | PDF (Español (España)) Downloads 1059 | DOI https://doi.org/10.1387/zer.10647
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Social networks as a media for youth movilization

María del Carmen García, Mercedes Del Hoyo
Abstract 9632 | PDF (Español (España)) Downloads 8600 | DOI https://doi.org/10.1387/zer.10649
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Basque Language in Bilingual Advertising: the creation and translation process of the advertisements

Estitxu Garai
Abstract 490 | PDF (Euskara) Downloads 485 | DOI https://doi.org/10.1387/zer.10651
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The creation of a communication network on the northern Spanish periphery: Asturias in the first quarter of the 20th century

Víctor Rodríguez Infiesta
Abstract 335 | PDF (Español (España)) Downloads 578 | DOI https://doi.org/10.1387/zer.10653
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Nacho López, analysis of two photographic performances

Nieves Limón
Abstract 258 | PDF (Español (España)) Downloads 1248 | DOI https://doi.org/10.1387/zer.10655
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The labyrinthic case of the Faun. On the national identity of the films

Imanol Zumalde
Abstract 410 | PDF (Español (España)) Downloads 1216 | DOI https://doi.org/10.1387/zer.10657
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Reactions to visual changes in scenes of fiction and news

Luís Fernando Morales
Abstract 233 | PDF (Español (España)) Downloads 335 | DOI https://doi.org/10.1387/zer.10659
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Analysis of Most Watched Ibero-American fiction TV Series in the Spanish Market

Núria Simelio, Marta Ortega, Pilar Medina
Abstract 380 | PDF (Español (España)) Downloads 293 | DOI https://doi.org/10.1387/zer.10661
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Communication Journals in the Journal Citation Reports

Jose Mari Pastor
Abstract 180 | PDF (Español (España)) Downloads 269 | DOI https://doi.org/10.1387/zer.10663
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Book Reviews

Book Reviews

Revista Zer
Abstract 255 | PDF (Español (España)) Downloads 1669 | DOI https://doi.org/10.1387/zer.10665
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