Vol. 18 No. 34 (2013)

Published: 26-12-2013

Articles

Museums and Content Marketing. Towards a new model of generation of cultural content

Santos M. Mateo
Abstract 553 | PDF (Español (España)) Downloads 1198 | DOI https://doi.org/10.1387/zer.10639
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Communicating trusting governments. Analysis of trust as an intangible asset of the Spanish central government

María José Canel, Ángeles García
Abstract 577 | PDF (Español (España)) Downloads 638 | DOI https://doi.org/10.1387/zer.10641
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Issue Agenda, Discursive Strategies and Deliberation in 2011 Spanish Election Campaign. Analysis of the blogs of Jesús Ceberio (El País) and Arcadi Espada (El Mundo)

Guillermo López, Eva Campos, Lidia Valera
Abstract 256 | PDF (Español (España)) Downloads 221 | DOI https://doi.org/10.1387/zer.10643
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A comparative Analysis of American and Spanish Political Advertising in 2008 Presidential Elections

Antonio Pineda, Manuel Garrido, Marina Ramos
Abstract 310 | PDF (Español (España)) Downloads 1145 | DOI https://doi.org/10.1387/zer.10645
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State of opinion journalism in Spain: polarization, gender and emoluments

Paloma Abejón
Abstract 678 | PDF (Español (España)) Downloads 1010 | DOI https://doi.org/10.1387/zer.10647
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Social networks as a media for youth movilization

María del Carmen García, Mercedes Del Hoyo
Abstract 9330 | PDF (Español (España)) Downloads 8398 | DOI https://doi.org/10.1387/zer.10649
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Basque Language in Bilingual Advertising: the creation and translation process of the advertisements

Estitxu Garai
Abstract 434 | PDF (Euskara) Downloads 460 | DOI https://doi.org/10.1387/zer.10651
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The creation of a communication network on the northern Spanish periphery: Asturias in the first quarter of the 20th century

Víctor Rodríguez Infiesta
Abstract 306 | PDF (Español (España)) Downloads 524 | DOI https://doi.org/10.1387/zer.10653
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Nacho López, analysis of two photographic performances

Nieves Limón
Abstract 213 | PDF (Español (España)) Downloads 1239 | DOI https://doi.org/10.1387/zer.10655
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The labyrinthic case of the Faun. On the national identity of the films

Imanol Zumalde
Abstract 390 | PDF (Español (España)) Downloads 1166 | DOI https://doi.org/10.1387/zer.10657
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Reactions to visual changes in scenes of fiction and news

Luís Fernando Morales
Abstract 194 | PDF (Español (España)) Downloads 317 | DOI https://doi.org/10.1387/zer.10659
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Analysis of Most Watched Ibero-American fiction TV Series in the Spanish Market

Núria Simelio, Marta Ortega, Pilar Medina
Abstract 349 | PDF (Español (España)) Downloads 237 | DOI https://doi.org/10.1387/zer.10661
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Communication Journals in the Journal Citation Reports

Jose Mari Pastor
Abstract 168 | PDF (Español (España)) Downloads 239 | DOI https://doi.org/10.1387/zer.10663
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Book Reviews

Book Reviews

Revista Zer
Abstract 223 | PDF (Español (España)) Downloads 1563 | DOI https://doi.org/10.1387/zer.10665
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