Vol. 23 No. 2 (2023)

Published: 31-05-2023

Articles

Influencers who most engage on Instagram. The effect of their expertise, taste leadership and opinion leadership on their followers’ behavioural intentions

Carmen Pérez-Cabañero, Ivan Veas-González, Carolina Navarro-Cisternas, Hugo Zuleta-Cortés, Camila Urizar-Urizar
Abstract 1270 | PDF Downloads 727 | DOI https://doi.org/10.5295/cdg.221863cp

Page 7-20

The motivational power of mobile gamified exercise apps

Paula Bitrián, Isabel Buil, Sara Catalán
Abstract 521 | PDF Downloads 261 | DOI https://doi.org/10.5295/cdg.211629pb

Page 21-36

The Role of Perceived Quality and Customer Self-Incongruence on Customer-Brand Disidentification

Jose L. Saavedra Torres, Ashok Bhattarai, Monika Rawal, Bhaskar Upadhyaya Subedi
Abstract 378 | PDF Downloads 202 | DOI https://doi.org/10.5295/cdg.221836js

Page 37-50

Antecedents and consequences of trust as a multidimensional construct. Cross-country analysis in the luxury retail sector

Enrique Marinao-Artigas, Leslier Valenzuela-Fernández, Coro Chasco, Denise Laroze-Prehn
Abstract 415 | PDF Downloads 184 | DOI https://doi.org/10.5295/cdg.211490em

Page 51-68

Page 69-80

Financial distress and corporate restructuring: a case study

María-José Palacín-Sánchez, Artur Alencar-García, Francisco-Javier Canto-Cuevas
Abstract 607 | PDF Downloads 378 | DOI https://doi.org/10.5295/cdg.221759fc

Page 81-91