Business strategies of video platforms in Argentina for access to digital content in pandemic (2020-2021)

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Published 30-11-2022
Ana Bizberge

Abstract

The article studies the strategies adopted by four video streaming providers to promote access and circulation of digital audiovisual content in the context of the COVID-19 pandemic in Argentina between 2020-2021.

Based on the core model, type of ownership and origin, the cases are: the public platform Cine.ar; the national platform Flow; and the transnational platforms Movistar TV and Netflix.

The areas of analysis are: measures adopted by the providers for access to content; production activities in the country; relationship with other agents of the communications industry; and impact on the business.

 

How to Cite

Bizberge, A. (2022). Business strategies of video platforms in Argentina for access to digital content in pandemic (2020-2021). ZER - Journal of Communication Studies, 27(53), 165–187. https://doi.org/10.1387/zer.23817
Abstract 398 | pdf (Español) Downloads 517

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