Business strategies of video platforms in Argentina for access to digital content in pandemic (2020-2021)

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pdf (Español)
Published 30-11-2022
DOI https://doi.org/10.1387/zer.23817
Ana Bizberge
CONICET-Universidad Nacional de Quilmes

Abstract

The article studies the strategies adopted by four video streaming providers to promote access and circulation of digital audiovisual content in the context of the COVID-19 pandemic in Argentina between 2020-2021.

Based on the core model, type of ownership and origin, the cases are: the public platform Cine.ar; the national platform Flow; and the transnational platforms Movistar TV and Netflix.

The areas of analysis are: measures adopted by the providers for access to content; production activities in the country; relationship with other agents of the communications industry; and impact on the business.

 

How to Cite

Bizberge, A. (2022). Business strategies of video platforms in Argentina for access to digital content in pandemic (2020-2021). ZER - Journal of Communication Studies, 27(53), 165–187. https://doi.org/10.1387/zer.23817
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