'Ideological chillout mix': Uso de visualidad, energía y conectividad en las aplicaciones de los servicios de escucha de música en línea

Abstract

Because of their use of visuality, energy and connectivity, online music services can work as devices for social and ideological standardization. The applications' visuality, through photography and design interface, can be related to an emphasis on the extra-musical dimension and the moment of the user. The continuous supply of music, and its effect on human behavior, allow us to speak about the concept of energy in relation to these services. Lastly, connectivity, through social networking features included in the applications themselves, adds to these services a social dimesion, encompassing group dynamics and the use of data for market predictions. This paper describes how these three ways define how the user will receive the music that he/she listens, and therefore, make of these applications an example of interpassivity, which in turn contributes to a standardization of taste and of the horizon of possibilities for the user.