Vol. 10 No. 3 (2010): Especial
Published: 20-12-2010
Articles
The effectiveness of banner ads on blogs
Abstract 175 | PDF (Español (España)) Downloads 150 | DOI https://doi.org/10.5295/cdg.100186ab
Page 17-42
Determinants of online buyer trust. A comparison with the auction system
Abstract 276 | PDF (Español (España)) Downloads 399 | DOI https://doi.org/10.5295/cdg.100187ss
Page 43-61
Analysing the maximum level of customer satisfaction in grocery stores: the influence of feature advertising
Abstract 363 | PDF (Español (España)) Downloads 228 | DOI https://doi.org/10.5295/cdg.100188mm
Page 63-83
Strategic orientation, innovation and performance in new SMEs: the role of marketing
Abstract 410 | PDF (Español (España)) Downloads 879 | DOI https://doi.org/10.5295/cdg.100190jg
Page 85-110
Tourism management in rural innovation programs of Castilla-La Mancha
Abstract 211 | PDF (Español (España)) Downloads 132 | DOI https://doi.org/10.5295/cdg.100192ae
Page 111-124
The selection of private brand durable goods: factors affecting the Choice
Abstract 256 | PDF (Español (España)) Downloads 364 | DOI https://doi.org/10.5295/cdg.100194ec
Page 125-147
An image is worth a thousand words: the effects of visual health warnings in the decrease of tobacco consumption: a research from the perspective of social marketing
Abstract 254 | PDF (Español (España)) Downloads 152 | DOI https://doi.org/10.5295/cdg.100195jr
Page 149-165
Brand equity measurement from a formative approach
Abstract 564 | PDF (Español (España)) Downloads 880 | DOI https://doi.org/10.5295/cdg.100204ib
Page 167-196
Loyalty programmes as a direct sales platform: a cardholder segmentation based on air flight redemptions
Abstract 345 | PDF (Español (España)) Downloads 289 | DOI https://doi.org/10.5295/cdg.100206jp
Page 197-213