Vol. 10 No. 3 (2010): Especial
Published: 18-09-2018
Articles
The effectiveness of banner ads on blogs
Abstract 93 | PDF (Español) Downloads 93 | DOI https://doi.org/10.5295/cdg.100186ab
Page 17-42
Determinants of online buyer trust. A comparison with the auction system
Abstract 153 | PDF (Español) Downloads 289 | DOI https://doi.org/10.5295/cdg.100187ss
Page 43-61
Analysing the maximum level of customer satisfaction in grocery stores: the influence of feature advertising
Abstract 228 | PDF (Español) Downloads 179 | DOI https://doi.org/10.5295/cdg.100188mm
Page 63-83
Strategic orientation, innovation and performance in new SMEs: the role of marketing
Abstract 207 | PDF (Español) Downloads 793 | DOI https://doi.org/10.5295/cdg.100190jg
Page 85-110
Tourism management in rural innovation programs of Castilla-La Mancha
Abstract 110 | PDF (Español) Downloads 82 | DOI https://doi.org/10.5295/cdg.100192ae
Page 111-124
The selection of private brand durable goods: factors affecting the Choice
Abstract 124 | PDF (Español) Downloads 292 | DOI https://doi.org/10.5295/cdg.100194ec
Page 125-147
An image is worth a thousand words: the effects of visual health warnings in the decrease of tobacco consumption: a research from the perspective of social marketing
Abstract 120 | PDF (Español) Downloads 99 | DOI https://doi.org/10.5295/cdg.100195jr
Page 149-165
Brand equity measurement from a formative approach
Abstract 288 | PDF (Español) Downloads 585 | DOI https://doi.org/10.5295/cdg.100204ib
Page 167-196
Loyalty programmes as a direct sales platform: a cardholder segmentation based on air flight redemptions
Abstract 232 | PDF (Español) Downloads 217 | DOI https://doi.org/10.5295/cdg.100206jp
Page 197-213