Vol. 1 No. 2 (2001)

Published: 23-12-2001

Articles

The influence of size factor on the core membership of buying agencies from small retailers

Jon Charterina Abando, Julián Pando García, Unai Tamayo Orbegozo, Susana Tejada Barrenetxea
Abstract 160 | PDF (Español (España)) Downloads 151 | DOI https://doi.org/10.5295/cdg.19229jc
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Page 11-24

The commercial research like basic instrument for the knowledge of the attitudes of the electorate: an empirical study in the University of the Basque Country

Iñaki Periáñez Cañadillas, Julián Pando García
Abstract 161 | PDF (Español (España)) Downloads 176 | DOI https://doi.org/10.5295/cdg.19230ip
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Page 27-51

A specific case in tourism marketing: Rural tourism in the Basque Country

Lucía Mediano Serrano
Abstract 317 | PDF (Español (España)) Downloads 237 | DOI https://doi.org/10.5295/cdg.19231lm
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Page 55-68

Factors driving the integration of environmental variable in Business Economics and Marketing

Azucena Vicente Molina, Maite Ruiz Roqueñi
Abstract 214 | PDF (Español (España)) Downloads 151 | DOI https://doi.org/10.5295/cdg.19232av
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Page 71-84

Brand equity: perspectives of analysis and estimation criteria

Ana Belén del Rio Lanza, Rodolfo Vázquez Casielles, Victor Iglesias Argüelles
Abstract 809 | PDF (Español (España)) Downloads 1481 | DOI https://doi.org/10.5295/cdg.19233ar
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Page 87-102

Bertoko case

Gloria Aparicio de Castro, Leire Barañano Orbe, Amaia Lafuente Ruiz de Sabando
Abstract 220 | PDF (Español (España)) Downloads 112 | DOI https://doi.org/10.5295/cdg.19234ga
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Page 107-117