Vol. 1 No. 2 (2001)
Published: 18-09-2018
Articles
The influence of size factor on the core membership of buying agencies from small retailers
Abstract 69 | PDF (Español) Downloads 68 | DOI https://doi.org/10.5295/cdg.19229jc
Page 11-24
The commercial research like basic instrument for the knowledge of the attitudes of the electorate: an empirical study in the University of the Basque Country
Abstract 60 | PDF (Español) Downloads 77 | DOI https://doi.org/10.5295/cdg.19230ip
Page 27-51
A specific case in tourism marketing: Rural tourism in the Basque Country
Abstract 175 | PDF (Español) Downloads 112 | DOI https://doi.org/10.5295/cdg.19231lm
Page 55-68
Factors driving the integration of environmental variable in Business Economics and Marketing
Abstract 122 | PDF (Español) Downloads 74 | DOI https://doi.org/10.5295/cdg.19232av
Page 71-84
Brand equity: perspectives of analysis and estimation criteria
Abstract 207 | PDF (Español) Downloads 1072 | DOI https://doi.org/10.5295/cdg.19233ar
Page 87-102
Bertoko case
Abstract 129 | PDF (Español) Downloads 48 | DOI https://doi.org/10.5295/cdg.19234ga
Page 107-117