The engagement of La Nación and Clarín on Facebook. Measurement and meaning of materialized public interactions in the period 2010-2017

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Published 16-12-2024
Natalia Raimondo Anselmino
Ana Laura Cardoso José Rostagno

Abstract

This article analyzes the engagement obtained (during the period 2010-2017) by the official accounts on Facebook of the two main references of the daily press in Argentina with a presence both in print and online: Clarín and La Nación. These results are part and culmination of an interdisciplinary investigation (based on a methodological combination strategy called semiodata) that aimed to know the discursive modalities that these media assume on their fanpages, the type of link that they propose there to their audience, and the way in which this varies over time.

How to Cite

Raimondo Anselmino, N., Cardoso, A. L., & Rostagno, J. (2024). The engagement of La Nación and Clarín on Facebook. : Measurement and meaning of materialized public interactions in the period 2010-2017. ZER - Journal of Communication Studies, 29(57), 191–220. https://doi.org/10.1387/zer.26698
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