Vol. 14 No. 27 (2009)

Published: 12-09-2011

Articles

The Impact of Television in the Cable Operators Triple Play in Spain and in Europe

Joan Francesc Fondevila Gascón
Abstract 212 | PDF (Español) Downloads 396 | DOI https://doi.org/10.1387/zer.2394
PDF (Español)

Violence and Prosociality in Children Television Contents Viewed by Children from Alicante

Victoria Tur Viñes, Ildefonso Grande Esteban
Abstract 183 | PDF (Español) Downloads 245 | DOI https://doi.org/10.1387/zer.2396
PDF (Español)

Functional Analysis of the 2008 Spanish Presidential Debates

Julio César Herrero, William L. Benoit
Abstract 699 | PDF (Español) Downloads 1078 | DOI https://doi.org/10.1387/zer.2398
PDF (Español)

Analysis of Narrative Structure of Love Discourse in Audiovisual Fiction. Case Study: "Los Serrano" and "Porca Misèria"

Pilar Medina Bravo, Miquel Rodrigo Alsina
Abstract 1150 | PDF (Español) Downloads 696 | DOI https://doi.org/10.1387/zer.2400
PDF (Español)

The Rhythm in The Television Commercial Now. Audiovisual Narrative and Temporal Categories in The Winners of 2007 International Advertising Festival "Cannes Lions"

José Patricio Pérez Rufí
Abstract 782 | PDF (Español) Downloads 2827 | DOI https://doi.org/10.1387/zer.2402
PDF (Español)

The Issue of Enunciation: The Subject in the Artistic Text

Tecla González Hortigüela
Abstract 1300 | PDF (Español) Downloads 1424 | DOI https://doi.org/10.1387/zer.2404
PDF (Español)

Semantic Structure and Emotional Impact of Expressive Function Overlapping or Enjambement

Luis Fernando Morales Morante, Lluís Mas Manchón
Abstract 261 | PDF (Español) Downloads 307 | DOI https://doi.org/10.1387/zer.2406
PDF (Español)

Public Communication of Technoscience: Beyond of the Diffusion of Knowledge

Miguel Alcíbar
Abstract 721 | PDF (Español) Downloads 430 | DOI https://doi.org/10.1387/zer.2408
PDF (Español)

Some Particulars on the Headings of Speech Acts in the Spanish and Latin American Press

Silvia Hurtado González
Abstract 723 | PDF (Español) Downloads 1145 | DOI https://doi.org/10.1387/zer.2410
PDF (Español)

A Perpetuating Topic. The Image of Women and Feminism Through Daily Press Political Cartoons During Spanish Transition (1974-1977)

Francisco Segado Boj
Abstract 175 | PDF (Español) Downloads 661 | DOI https://doi.org/10.1387/zer.2412
PDF (Español)

A New Strategic Theory from Latin America? Review and Comparison of English Speaking and Latin American Field

Dino Villegas
Abstract 574 | PDF (Español) Downloads 372 | DOI https://doi.org/10.1387/zer.2414
PDF (Español)

Brands or Generics? The Online Communication of Pharmaceutical Brands

Assumpció Huertas Roig, Jordi Xifra Triadú
Abstract 415 | PDF (Español) Downloads 339 | DOI https://doi.org/10.1387/zer.2632
PDF (Español)

Teaching Communication Theories in Spain: Analysis and Reflections before Bologna's Convergence

José Alberto García Avilés, Leonarda García Jiménez
Abstract 1039 | PDF (Español) Downloads 389 | DOI https://doi.org/10.1387/zer.2634
PDF (Español)

The Information Technologies Concept, Benchmarking of ICT Definitions in the Knowledge Society

Juan Cristóbal Cobo Romaní
Abstract 62850 | PDF () Downloads 17623 PDF (Español) Downloads 15351 | DOI https://doi.org/10.1387/zer.2636
PDF ()
PDF (Español)

Students in front the Challenge of ICT in the University. Moodle and eKasi at the Faculty of Social Sciences and Communication (University of the Basque Country)

Flora Marín Murillo, José Ignacio Armentia Vizuete
Abstract 1376 | PDF (Español) Downloads 632 | DOI https://doi.org/10.1387/zer.2638
PDF (Español)

Advertising Professionals in Basque Country Autonomous Region: Technical Competences and Training Requirements

Sergio Monge Benito, Joseba Andoni Etxebarria Gangoiti
Abstract 306 | PDF (Español) Downloads 234 | DOI https://doi.org/10.1387/zer.2640
PDF (Español)

Book Reviews

Reseñas

reseñas zer
Abstract 105 | PDF (Español) Downloads 898 | DOI https://doi.org/10.1387/zer.2642
PDF (Español)