Vol. 14 No. 27 (2009)

Published: 12-09-2011

Articles

The Impact of Television in the Cable Operators Triple Play in Spain and in Europe

Joan Francesc Fondevila Gascón
Abstract 264 | PDF (Español (España)) Downloads 471 | DOI https://doi.org/10.1387/zer.2394
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Violence and Prosociality in Children Television Contents Viewed by Children from Alicante

Victoria Tur Viñes, Ildefonso Grande Esteban
Abstract 242 | PDF (Español (España)) Downloads 385 | DOI https://doi.org/10.1387/zer.2396
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Functional Analysis of the 2008 Spanish Presidential Debates

Julio César Herrero, William L. Benoit
Abstract 798 | PDF (Español (España)) Downloads 1180 | DOI https://doi.org/10.1387/zer.2398
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Analysis of Narrative Structure of Love Discourse in Audiovisual Fiction. Case Study: "Los Serrano" and "Porca Misèria"

Pilar Medina Bravo, Miquel Rodrigo Alsina
Abstract 1275 | PDF (Español (España)) Downloads 871 | DOI https://doi.org/10.1387/zer.2400
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The Rhythm in The Television Commercial Now. Audiovisual Narrative and Temporal Categories in The Winners of 2007 International Advertising Festival "Cannes Lions"

José Patricio Pérez Rufí
Abstract 883 | PDF (Español (España)) Downloads 2989 | DOI https://doi.org/10.1387/zer.2402
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The Issue of Enunciation: The Subject in the Artistic Text

Tecla González Hortigüela
Abstract 1364 | PDF (Español (España)) Downloads 1579 | DOI https://doi.org/10.1387/zer.2404
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Semantic Structure and Emotional Impact of Expressive Function Overlapping or Enjambement

Luis Fernando Morales Morante, Lluís Mas Manchón
Abstract 323 | PDF (Español (España)) Downloads 338 | DOI https://doi.org/10.1387/zer.2406
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Public Communication of Technoscience: Beyond of the Diffusion of Knowledge

Miguel Alcíbar
Abstract 913 | PDF (Español (España)) Downloads 595 | DOI https://doi.org/10.1387/zer.2408
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Some Particulars on the Headings of Speech Acts in the Spanish and Latin American Press

Silvia Hurtado González
Abstract 793 | PDF (Español (España)) Downloads 1247 | DOI https://doi.org/10.1387/zer.2410
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A Perpetuating Topic. The Image of Women and Feminism Through Daily Press Political Cartoons During Spanish Transition (1974-1977)

Francisco Segado Boj
Abstract 228 | PDF (Español (España)) Downloads 718 | DOI https://doi.org/10.1387/zer.2412
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A New Strategic Theory from Latin America? Review and Comparison of English Speaking and Latin American Field

Dino Villegas
Abstract 643 | PDF (Español (España)) Downloads 444 | DOI https://doi.org/10.1387/zer.2414
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Brands or Generics? The Online Communication of Pharmaceutical Brands

Assumpció Huertas Roig, Jordi Xifra Triadú
Abstract 471 | PDF (Español (España)) Downloads 390 | DOI https://doi.org/10.1387/zer.2632
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Teaching Communication Theories in Spain: Analysis and Reflections before Bologna's Convergence

José Alberto García Avilés, Leonarda García Jiménez
Abstract 1104 | PDF (Español (España)) Downloads 434 | DOI https://doi.org/10.1387/zer.2634
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The Information Technologies Concept, Benchmarking of ICT Definitions in the Knowledge Society

Juan Cristóbal Cobo Romaní
Abstract 65880 | PDF () Downloads 19785 PDF (Español (España)) Downloads 16430 | DOI https://doi.org/10.1387/zer.2636
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Students in front the Challenge of ICT in the University. Moodle and eKasi at the Faculty of Social Sciences and Communication (University of the Basque Country)

Flora Marín Murillo, José Ignacio Armentia Vizuete
Abstract 1447 | PDF (Español (España)) Downloads 688 | DOI https://doi.org/10.1387/zer.2638
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Advertising Professionals in Basque Country Autonomous Region: Technical Competences and Training Requirements

Sergio Monge Benito, Joseba Andoni Etxebarria Gangoiti
Abstract 362 | PDF (Español (España)) Downloads 270 | DOI https://doi.org/10.1387/zer.2640
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Book Reviews

Reseñas

reseñas zer
Abstract 144 | PDF (Español (España)) Downloads 1035 | DOI https://doi.org/10.1387/zer.2642
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