Vol. 14 No. 27 (2009)

Published: 12-09-2011

Articles

The Impact of Television in the Cable Operators Triple Play in Spain and in Europe

Joan Francesc Fondevila Gascón
Abstract 349 | PDF (Español (España)) Downloads 512 | DOI https://doi.org/10.1387/zer.2394
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Violence and Prosociality in Children Television Contents Viewed by Children from Alicante

Victoria Tur Viñes, Ildefonso Grande Esteban
Abstract 326 | PDF (Español (España)) Downloads 461 | DOI https://doi.org/10.1387/zer.2396
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Functional Analysis of the 2008 Spanish Presidential Debates

Julio César Herrero, William L. Benoit
Abstract 914 | PDF (Español (España)) Downloads 1233 | DOI https://doi.org/10.1387/zer.2398
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Analysis of Narrative Structure of Love Discourse in Audiovisual Fiction. Case Study: "Los Serrano" and "Porca Misèria"

Pilar Medina Bravo, Miquel Rodrigo Alsina
Abstract 1419 | PDF (Español (España)) Downloads 1043 | DOI https://doi.org/10.1387/zer.2400
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The Rhythm in The Television Commercial Now. Audiovisual Narrative and Temporal Categories in The Winners of 2007 International Advertising Festival "Cannes Lions"

José Patricio Pérez Rufí
Abstract 963 | PDF (Español (España)) Downloads 3075 | DOI https://doi.org/10.1387/zer.2402
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The Issue of Enunciation: The Subject in the Artistic Text

Tecla González Hortigüela
Abstract 1451 | PDF (Español (España)) Downloads 1637 | DOI https://doi.org/10.1387/zer.2404
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Semantic Structure and Emotional Impact of Expressive Function Overlapping or Enjambement

Luis Fernando Morales Morante, Lluís Mas Manchón
Abstract 418 | PDF (Español (España)) Downloads 366 | DOI https://doi.org/10.1387/zer.2406
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Public Communication of Technoscience: Beyond of the Diffusion of Knowledge

Miguel Alcíbar
Abstract 1066 | PDF (Español (España)) Downloads 654 | DOI https://doi.org/10.1387/zer.2408
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Some Particulars on the Headings of Speech Acts in the Spanish and Latin American Press

Silvia Hurtado González
Abstract 850 | PDF (Español (España)) Downloads 1314 | DOI https://doi.org/10.1387/zer.2410
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A Perpetuating Topic. The Image of Women and Feminism Through Daily Press Political Cartoons During Spanish Transition (1974-1977)

Francisco Segado Boj
Abstract 296 | PDF (Español (España)) Downloads 755 | DOI https://doi.org/10.1387/zer.2412
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A New Strategic Theory from Latin America? Review and Comparison of English Speaking and Latin American Field

Dino Villegas
Abstract 721 | PDF (Español (España)) Downloads 466 | DOI https://doi.org/10.1387/zer.2414
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Brands or Generics? The Online Communication of Pharmaceutical Brands

Assumpció Huertas Roig, Jordi Xifra Triadú
Abstract 529 | PDF (Español (España)) Downloads 457 | DOI https://doi.org/10.1387/zer.2632
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Teaching Communication Theories in Spain: Analysis and Reflections before Bologna's Convergence

José Alberto García Avilés, Leonarda García Jiménez
Abstract 1179 | PDF (Español (España)) Downloads 486 | DOI https://doi.org/10.1387/zer.2634
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The Information Technologies Concept, Benchmarking of ICT Definitions in the Knowledge Society

Juan Cristóbal Cobo Romaní
Abstract 66563 | PDF () Downloads 20133 PDF (Español (España)) Downloads 16640 | DOI https://doi.org/10.1387/zer.2636
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Students in front the Challenge of ICT in the University. Moodle and eKasi at the Faculty of Social Sciences and Communication (University of the Basque Country)

Flora Marín Murillo, José Ignacio Armentia Vizuete
Abstract 1526 | PDF (Español (España)) Downloads 718 | DOI https://doi.org/10.1387/zer.2638
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Advertising Professionals in Basque Country Autonomous Region: Technical Competences and Training Requirements

Sergio Monge Benito, Joseba Andoni Etxebarria Gangoiti
Abstract 399 | PDF (Español (España)) Downloads 305 | DOI https://doi.org/10.1387/zer.2640
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Book Reviews

Reseñas

reseñas zer
Abstract 208 | PDF (Español (España)) Downloads 1120 | DOI https://doi.org/10.1387/zer.2642
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