Vol. 14 No. 27 (2009)

Published: 12-09-2011

Articles

The Impact of Television in the Cable Operators Triple Play in Spain and in Europe

Joan Francesc Fondevila Gascón
Abstract 330 | PDF (Español (España)) Downloads 498 | DOI https://doi.org/10.1387/zer.2394
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Violence and Prosociality in Children Television Contents Viewed by Children from Alicante

Victoria Tur Viñes, Ildefonso Grande Esteban
Abstract 310 | PDF (Español (España)) Downloads 446 | DOI https://doi.org/10.1387/zer.2396
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Functional Analysis of the 2008 Spanish Presidential Debates

Julio César Herrero, William L. Benoit
Abstract 878 | PDF (Español (España)) Downloads 1224 | DOI https://doi.org/10.1387/zer.2398
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Analysis of Narrative Structure of Love Discourse in Audiovisual Fiction. Case Study: "Los Serrano" and "Porca Misèria"

Pilar Medina Bravo, Miquel Rodrigo Alsina
Abstract 1386 | PDF (Español (España)) Downloads 1004 | DOI https://doi.org/10.1387/zer.2400
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The Rhythm in The Television Commercial Now. Audiovisual Narrative and Temporal Categories in The Winners of 2007 International Advertising Festival "Cannes Lions"

José Patricio Pérez Rufí
Abstract 943 | PDF (Español (España)) Downloads 3059 | DOI https://doi.org/10.1387/zer.2402
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The Issue of Enunciation: The Subject in the Artistic Text

Tecla González Hortigüela
Abstract 1435 | PDF (Español (España)) Downloads 1630 | DOI https://doi.org/10.1387/zer.2404
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Semantic Structure and Emotional Impact of Expressive Function Overlapping or Enjambement

Luis Fernando Morales Morante, Lluís Mas Manchón
Abstract 385 | PDF (Español (España)) Downloads 361 | DOI https://doi.org/10.1387/zer.2406
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Public Communication of Technoscience: Beyond of the Diffusion of Knowledge

Miguel Alcíbar
Abstract 1032 | PDF (Español (España)) Downloads 638 | DOI https://doi.org/10.1387/zer.2408
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Some Particulars on the Headings of Speech Acts in the Spanish and Latin American Press

Silvia Hurtado González
Abstract 837 | PDF (Español (España)) Downloads 1291 | DOI https://doi.org/10.1387/zer.2410
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A Perpetuating Topic. The Image of Women and Feminism Through Daily Press Political Cartoons During Spanish Transition (1974-1977)

Francisco Segado Boj
Abstract 260 | PDF (Español (España)) Downloads 743 | DOI https://doi.org/10.1387/zer.2412
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A New Strategic Theory from Latin America? Review and Comparison of English Speaking and Latin American Field

Dino Villegas
Abstract 712 | PDF (Español (España)) Downloads 462 | DOI https://doi.org/10.1387/zer.2414
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Brands or Generics? The Online Communication of Pharmaceutical Brands

Assumpció Huertas Roig, Jordi Xifra Triadú
Abstract 516 | PDF (Español (España)) Downloads 433 | DOI https://doi.org/10.1387/zer.2632
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Teaching Communication Theories in Spain: Analysis and Reflections before Bologna's Convergence

José Alberto García Avilés, Leonarda García Jiménez
Abstract 1152 | PDF (Español (España)) Downloads 475 | DOI https://doi.org/10.1387/zer.2634
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The Information Technologies Concept, Benchmarking of ICT Definitions in the Knowledge Society

Juan Cristóbal Cobo Romaní
Abstract 66334 | PDF () Downloads 19979 PDF (Español (España)) Downloads 16597 | DOI https://doi.org/10.1387/zer.2636
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Students in front the Challenge of ICT in the University. Moodle and eKasi at the Faculty of Social Sciences and Communication (University of the Basque Country)

Flora Marín Murillo, José Ignacio Armentia Vizuete
Abstract 1507 | PDF (Español (España)) Downloads 715 | DOI https://doi.org/10.1387/zer.2638
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Advertising Professionals in Basque Country Autonomous Region: Technical Competences and Training Requirements

Sergio Monge Benito, Joseba Andoni Etxebarria Gangoiti
Abstract 390 | PDF (Español (España)) Downloads 297 | DOI https://doi.org/10.1387/zer.2640
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Book Reviews

Reseñas

reseñas zer
Abstract 199 | PDF (Español (España)) Downloads 1095 | DOI https://doi.org/10.1387/zer.2642
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