Vol. 2 No. 2 (2002)

Published: 13-05-2002

Articles

The promotion of sales on the consumer markets: Offer of a new approach of promotional management

Francisco Javier Villalba Merlo, Iñaki Periáñez Cañadillas
Abstract 491 | PDF (Español) Downloads 5693 | DOI https://doi.org/10.5295/cdg.19223fv

Page 11-24

Conceptual and statistical problems related with the estimation and testing of abnormal long-term returns: State of the art

José Emilio Farinós Viñas, C. José García, Ana María Ibáñez Escribano
Abstract 132 | PDF (Español) Downloads 124 | DOI https://doi.org/10.5295/cdg.19225jf

Page 51-77

Construction of simplified indices of country risk. An Approach to the cases of Europe and America

Juan Carlos Ayala Calvo, Txomin Iturralde Jainaga, Arturo Rodríguez Castellanos
Abstract 181 | PDF (Español) Downloads 192 | DOI https://doi.org/10.5295/cdg.19226ja

Page 79-100

The effect of brand positioning on costumer loyalty: An empirical study of the Iberdrola case

Patrick Hartman, Vanessa Apaolaza Ibáñez, Francisco Javier Forcada Sainz
Abstract 902 | PDF (Español) Downloads 782 | DOI https://doi.org/10.5295/cdg.19227ph

Page 103-118

Emaús, a charity organization

Unai Tamayo Orbegozo, Susana Tejada Barrenetxea
Abstract 121 | PDF (Español) Downloads 294 | DOI https://doi.org/10.5295/cdg.19228ut

Page 123-131