Vol. 2 No. 2 (2002)
Published: 13-05-2002
Articles
The promotion of sales on the consumer markets: Offer of a new approach of promotional management
Abstract 527 | PDF (Español (España)) Downloads 5807 | DOI https://doi.org/10.5295/cdg.19223fv
Page 11-24
Quality Management and internal marketing as competitive factors for services enterprises: The cases of service basque enterprises with avant-garde management
Abstract 287 | PDF (Español (España)) Downloads 4537 | DOI https://doi.org/10.5295/cdg.19224sa
Page 27-49
Conceptual and statistical problems related with the estimation and testing of abnormal long-term returns: State of the art
Abstract 169 | PDF (Español (España)) Downloads 140 | DOI https://doi.org/10.5295/cdg.19225jf
Page 51-77
Construction of simplified indices of country risk. An Approach to the cases of Europe and America
Abstract 226 | PDF (Español (España)) Downloads 242 | DOI https://doi.org/10.5295/cdg.19226ja
Page 79-100
The effect of brand positioning on costumer loyalty: An empirical study of the Iberdrola case
Abstract 977 | PDF (Español (España)) Downloads 833 | DOI https://doi.org/10.5295/cdg.19227ph
Page 103-118
Emaús, a charity organization
Abstract 144 | PDF (Español (España)) Downloads 328 | DOI https://doi.org/10.5295/cdg.19228ut
Page 123-131