Vol. 2 No. 2 (2002)
Published: 18-09-2018
Articles
The promotion of sales on the consumer markets: Offer of a new approach of promotional management
Abstract 369 | PDF (Español) Downloads 5407 | DOI https://doi.org/10.5295/cdg.19223fv
Page 11-24
Quality Management and internal marketing as competitive factors for services enterprises: The cases of service basque enterprises with avant-garde management
Abstract 179 | PDF (Español) Downloads 4290 | DOI https://doi.org/10.5295/cdg.19224sa
Page 27-49
Conceptual and statistical problems related with the estimation and testing of abnormal long-term returns: State of the art
Abstract 73 | PDF (Español) Downloads 83 | DOI https://doi.org/10.5295/cdg.19225jf
Page 51-77
Construction of simplified indices of country risk. An Approach to the cases of Europe and America
Abstract 113 | PDF (Español) Downloads 130 | DOI https://doi.org/10.5295/cdg.19226ja
Page 79-100
The effect of brand positioning on costumer loyalty: An empirical study of the Iberdrola case
Abstract 580 | PDF (Español) Downloads 512 | DOI https://doi.org/10.5295/cdg.19227ph
Page 103-118
Emaús, a charity organization
Abstract 79 | PDF (Español) Downloads 249 | DOI https://doi.org/10.5295/cdg.19228ut
Page 123-131