Vol. 19 No. 1 (2019)

Published: 18-12-2019

Articles

Sex, violence and stereotypes in the brand equity of a series. The case of Game of Thrones

Álvaro J. Rojas Lamorena, Juan Miguel Alcántara Pila, Mª Eugenia Rodríguez López
Abstract 261 | PDF (Español) Downloads 452 | DOI https://doi.org/10.5295/cdg.170906ar

Page 15-40

The university image: a model of overall image and stakeholder perspectives

Amaia Lafuente Ruiz de Sabando, Javier Forcada, Pilar Zorrilla
Abstract 217 | PDF Downloads 158 | DOI https://doi.org/10.5295/cdg.160720al

Page 63-86

Managing the "valley of death" between the management research and the management practice: An empirical academic evidence

Jesús de Frutos Belizón, Fernando Martín Alcázar, Gonzalo Sánchez Gardey
Abstract 143 | PDF (Español) Downloads 90 | DOI https://doi.org/10.5295/cdg.170745jf

Page 87-118

Clusters of exporting priority countries

Pilar Cos Sánchez, Blanca Escardíbul Ferrá
Abstract 138 | PDF (Español) Downloads 156 | DOI https://doi.org/10.5295/cdg.170733pc

Page 147-174

Corporate social responsibility practices in the hotel sector. Case studies in Santa Marta city, Colombia

David Daniel Peña Miranda, Antonio Guevara Plaza, Jose Antonio Fraiz Brea, Camilo M. Botero
Abstract 1233 | PDF (Español) Downloads 939 | DOI https://doi.org/10.5295/cdg.160707dp

Page 175-202