Representaciones de género en el videoclip actual. La imagen de las mujeres en el reguetón femenino

Abstract

This research analyses the image of women in the most listened music videos made by women in reggaeton, a genre known for the sexualization of women. The main purpose is to learn whether female artists recreate those gender stereotypes, or whether they offer alternate discourses. Through the triangulation of the narrative analysis, it has been determined that female reggaeton artists maintain the visual imagery that sexualises women, although almost half of the songs show a new image for women, who enjoy sex as a way to free themselves. The singers equal themselves to the male visual discourse and take symbols of power linked to active attitudes.