Vol. 12 No. 2 (2012)

Published: 10-09-2012

Articles

Antecedents and consequences of price promotions effectiveness

Isabel María Rosa Díaz, Francisco Javier Rondán Cataluña
Abstract 214 | PDF (Español (España)) Downloads 140 | DOI https://doi.org/10.5295/cdg.100207ir
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Page 15-41

New advertising formats: advergames as a marketing communication tool

José Martí Parreño, Rafael Currás Pérez, Isabel Sánchez García
Abstract 833 | PDF (Español (España)) Downloads 453 | DOI https://doi.org/10.5295/cdg.100236jm
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Page 43-58

Sports sponsorship: spectator´s involvement and the effects on the identification and loyalty

María Waleska Schlesinger, Alejandro Alvarado Herrera, José Martí Parreño
Abstract 1064 | PDF (Español (España)) Downloads 671 | DOI https://doi.org/10.5295/cdg.110292ms
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Page 59-76

Brands and value delivery networks in the lamb sector of the Basque Country

José Juan Beristain Oñederra, Lucía Mediano Serrano, Jone Mitxeo Grajirena, Francisco Javier Villalba Merlo
Abstract 125 | PDF (Español (España)) Downloads 98 | DOI https://doi.org/10.5295/cdg.100274jb
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Page 77-101

Protected indications of origin as differentiation cue of food products: the Spanish ham case

Juan Carlos Gázquez Abad, Francisco J. Martínez López, Vanesa Barrales Molina
Abstract 190 | PDF (Español (España)) Downloads 136 | DOI https://doi.org/10.5295/cdg.100264jg
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Page 103-129

The impacts of leadership in the quality of municipal public services: case study of a portuguese municipal council

Orlando Manuel Martins Marques de Lima Rua
Abstract 223 | PDF Downloads 151 | DOI https://doi.org/10.5295/cdg.110287om
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Page 131-147

Human resource management in local governments

José Serrano Segura, María Isabel Barba Aragón
Abstract 232 | PDF (Español (España)) Downloads 162 | DOI https://doi.org/10.5295/cdg.100233js
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Page 149-168