Vol. 12 No. 2 (2012)
Published: 18-09-2018
Articles
Antecedents and consequences of price promotions effectiveness
Abstract 105 | PDF (Español) Downloads 81 | DOI https://doi.org/10.5295/cdg.100207ir
Page 15-41
New advertising formats: advergames as a marketing communication tool
Abstract 572 | PDF (Español) Downloads 336 | DOI https://doi.org/10.5295/cdg.100236jm
Page 43-58
Sports sponsorship: spectator´s involvement and the effects on the identification and loyalty
Abstract 600 | PDF (Español) Downloads 412 | DOI https://doi.org/10.5295/cdg.110292ms
Page 59-76
Brands and value delivery networks in the lamb sector of the Basque Country
Abstract 58 | PDF (Español) Downloads 57 | DOI https://doi.org/10.5295/cdg.100274jb
Page 77-101
Protected indications of origin as differentiation cue of food products: the Spanish ham case
Abstract 108 | PDF (Español) Downloads 79 | DOI https://doi.org/10.5295/cdg.100264jg
Page 103-129
The impacts of leadership in the quality of municipal public services: case study of a portuguese municipal council
Abstract 111 | PDF Downloads 84 | DOI https://doi.org/10.5295/cdg.110287om
Page 131-147
Human resource management in local governments
Abstract 112 | PDF (Español) Downloads 103 | DOI https://doi.org/10.5295/cdg.100233js
Page 149-168