El deporte como industria cultural en auge. Poder y concentración. El caso de City Football Group

Abstract

The entry of the 21st century has transformed the world of sport in tune with the socioeconomic dynamics resulting from neoliberalism. This article proposes, on the one hand, a discussion about the validity of sport as a cultural industry in terms of its roots and social impact, as well as its ability to spread values. And, on the other hand, it shows a specific case study, that of City Football Group, the main sports conglomerate worldwide, with eleven clubs on four continents. This conglomerate crosses the borders of football to reach large companies outside the sports sector, including the media.