Redefining Beauty: The Impact of TikTok Influencers on Young Women's Self-Esteem and Body Image

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Published 16-12-2024
Daniela Paz Vegas Arenas
Isabel Rodríguez-de-Dios

Abstract

This research examines how the physical appearance of TikTok influencers affects the self-esteem and body image of young women. An online experiment was conducted with three experimental groups: a normative body, a non-normative body, and a control group. The results show that the influencers’ physical appearance does not directly impact users' self-perception but does so indirectly. Young women tend to identify more with influencers who have non-normative bodies, which in turn enhances their self-esteem and body satisfaction. This study highlights the importance of promoting body diversity on social media.

How to Cite

Vegas Arenas, D. P., & Rodríguez-de-Dios, I. (2024). Redefining Beauty: The Impact of TikTok Influencers on Young Women’s Self-Esteem and Body Image. ZER - Journal of Communication Studies, 29(57), 127–146. https://doi.org/10.1387/zer.26781
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