Vol. 28 No. 55 (2023): ZER. Journal of Communication studies
Vol. 28. N. 55 (2023): ZER. Journal of Studies of Communication
Published: 05-12-2023
Full Issue
Dossier
Introducción del monográfico 'Publicidad, sociedad digital y perspectivas críticas'
Abstract 309 | pdf (Español (España)) Downloads 305 | DOI https://doi.org/10.1387/zer.25664
Page 13-15
Fire and Freedom. Analysis of the campaign starring Dua Lipa to promote a fragrance from the Yves Saint Laurent brand
Abstract 655 | pdf (Español (España)) Downloads 883 | DOI https://doi.org/10.1387/zer.24560
Page 19-38
Influencers and front-of-package labeling in Mexico. Approaches from Sidral Mundet's #ParaVariar campaign
Abstract 766 | pdf (Español (España)) Downloads 391 | DOI https://doi.org/10.1387/zer.24938
Page 39-61
The representation of women in Spanish advertising spots (2006-2021): can we talk about femvertising?
Abstract 1332 | pdf (Español (España)) Downloads 790 | DOI https://doi.org/10.1387/zer.24775
Page 63-78
Visual composition and content of online advertising in digital media in the comunity of Madrid
Abstract 656 | pdf (Español (España)) Downloads 519 | DOI https://doi.org/10.1387/zer.25102
Page 79-103
caso de Alicante The integration of graduates in a local advertising ecosystem: the case of Alicante
Abstract 280 | pdf (Español (España)) Downloads 274 | DOI https://doi.org/10.1387/zer.24922
Page 105-127
Prosocial advertising and CSR communication: case study of the campaign Héroes de hoy
Abstract 480 | pdf (Español (España)) Downloads 308 | DOI https://doi.org/10.1387/zer.25095
Page 129-151
Articles
Promoting Hospitals’ Brand Reputation through Mobile Apps. A Quantitative Analysis about the Best Hospitals in Spain
Abstract 425 | pdf Downloads 275 | DOI https://doi.org/10.1387/zer.24634
Page 155-178
Branding and brand value perception of Apple in iPhone users
Abstract 2285 | pdf (Español (España)) Downloads 5506 | DOI https://doi.org/10.1387/zer.25026
Page 179-201
Analysis of the sources used in the TD1 (national news program) and TeleCanarias1 (territorial disconnection news program) of RTVE.
Abstract 384 | pdf (Español (España)) Downloads 208 | DOI https://doi.org/10.1387/zer.24760
Page 203-222
La paz empieza nunca (L. Klimovsky, 1960) and the invention of a Falangist story
Abstract 268 | pdf (Español (España)) Downloads 313 | DOI https://doi.org/10.1387/zer.24826
Page 223-240
The Basque language in the cinema of the 80s: between the lack of support, the search for realism and diglosia
Abstract 404 | pdf (Español (España)) Downloads 469 | DOI https://doi.org/10.1387/zer.24665
Page 241-265
Burgos Advertising Radio (1931-1933): the station that displaces Radio Castilla as a pioneer of commercial broadcasting in Burgos
Abstract 333 | pdf (Español (España)) Downloads 340 | DOI https://doi.org/10.1387/zer.25085
Page 267-284
Meta-fictional symmetries in Agustí Villaronga. Film analysis of ‘Aro Tolbukhin. In the Mind of the Killer’ (2002)
Abstract 304 | pdf (Español (España)) Downloads 197 | DOI https://doi.org/10.1387/zer.24678
Page 285-304
University teaching staff’s perception of the direction of the Final Degree Project
Abstract 332 | pdf (Español (España)) Downloads 265 | DOI https://doi.org/10.1387/zer.24743
Page 305-324
Book Reviews
La Tercera Vía del Cine Español
Abstract 228 | pdf (Español (España)) Downloads 280 | DOI https://doi.org/10.1387/zer.24875
Page 327-328
La Comunicación audiovisual en tiempos de pandemia
Abstract 267 | pdf (Español (España)) Downloads 194 | DOI https://doi.org/10.1387/zer.25051
Page 329-330
La nueva edad de oro de las series de ficción en España: mercado, narrativas y públicos
Abstract 256 | pdf (Español (España)) Downloads 204 | DOI https://doi.org/10.1387/zer.25213
Page 331-332
Traffic: Genius, rivalry and delusion in the billion-dolar race to go viral
Abstract 161 | pdf (Español (España)) Downloads 126 | DOI https://doi.org/10.1387/zer.25662
Page 333-334