Vol. 25 No. 1 (2025)

Published: 21-03-2025

Articles

Salesperson ambidexterity, firm capabilities, and value co-creation: Key factors in salespeople’s innovative service behavior?

María Badenas-Boldó, Gloria Berenguer-Contri, Irene Gil-Saura
Abstract 548 | PDF Downloads 577 | DOI https://doi.org/10.5295/cdg.242260gb
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Page 7-18

Research on cybersecurity and business: A bibliometric review (2004-2023)

Luciano Barcellos-Paula, Anna M. Gil-Lafuente, José M. Merigó
Abstract 609 | PDF Downloads 451 | DOI https://doi.org/10.5295/cdg.242288lb
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Page 19-36

Football clubs’ social awareness as a leading strategy for performance: A fan token-based panel data analysis

Julen Castillo-Apraiz, Raúl Gómez-Martínez, Jesús Manuel Palma-Ruiz
Abstract 461 | PDF Downloads 262 | DOI https://doi.org/10.5295/cdg.242230jp
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Page 37-54

Exploring the Frontier: Generative AI Applications in Online Consumer Behavior Analytics

Takuma Kimura
Abstract 940 | PDF Downloads 373 | DOI https://doi.org/10.5295/cdg.232121tk
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Page 57-70

Improving guest satisfaction by identifying hotel service micro-elements failures through Deep Learning of online reviews

Sergey Kazakov, Pedro Cuesta-Valiño, Vera Butkouskaya, Daniel Muravsky
Abstract 369 | PDF Downloads 250 | DOI https://doi.org/10.5295/cdg.242191sk
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Page 71-88

Organizational identity construction of Colombian brands of swimwear on Instagram

Manuelita Arias Arango, Carlos Andrés Osorio, Leonardo Ortegón Cortázar
Abstract 355 | PDF Downloads 340 | DOI https://doi.org/10.5295/cdg.242199ma
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Page 89-101

Uncovering the receiver’s traits that moderate the effect of e-WOM valence on the purchase intentions of healthy food products

Lorena Carrete, Pilar Arroyo, Gricel Castillo
Abstract 286 | PDF Downloads 257 | DOI https://doi.org/10.5295/cdg.242187lc
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Page 103-119