Analysis of the coverage and treatment given to climate change on the Euskal Irrati Telebista website (EITB.eus) from the perspective of Corporate Social Responsibility (CSR)

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pdf (Euskara)
Published 30-05-2022
DOI https://doi.org/10.1387/zer.23012
Ángela Alonso Jurnet
Universidad del País Vasco-Euskal Herriko Unibertsitatea (UPV/EHU)
Ainara Larrondo Ureta
Universidad del País Vasco-Euskal Herriko Unibertsitatea (UPV/EHU)

Abstract

The years 2018 and 2019 have settled down a turning point in the scientific, social and communicative perception of climate change. This scenario highlights the role of the media as essential agents in environmental awareness. Under this premise, the web news on climate change of EITB.eus from 2013 to 2020 have been analyzed in order to find the strongest and weakest points in the application of Corporate Social Responsibility (CSR) to environmental issues. Strengths such as the broad inclusion of social and scientific frames, and weaknesses such as the lack of continuous communication of climate change have been found.

How to Cite

Alonso Jurnet, Ángela, & Larrondo Ureta, A. (2022). Analysis of the coverage and treatment given to climate change on the Euskal Irrati Telebista website (EITB.eus) from the perspective of Corporate Social Responsibility (CSR). ZER - Journal of Communication Studies, 27(52). https://doi.org/10.1387/zer.23012
Abstract 216 | pdf (Euskara) Downloads 185

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Keywords

Climate change, EITB, Cyberjournalism, Corporate Social Responsibility (RSC)

References
Alonso-Jurnet, A. y Larrondo, A. Euskal Irrati Telebistak (EITB.eus) klima-aldaketaren trataera informatiboari buruzko analisia, Erantzukizun Sozial Korporatiboaren (ESKren) ikuspuntutik.
Issue
Vol. 27 No. 52 (2022): ZER. JOURNAL OF COMMUNICATION STUDIES
Section
Articles
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