Vol. 28 No. 54 (2023): Zer. Journal of Studies of Communication
Published: 30-05-2023
Articles
Formula One on social networks: a successful strategy
Abstract 2051 | pdf Downloads 3302 | DOI https://doi.org/10.1387/zer.23803
Page 13-29
Identity, Femininity and Empowerment. An advertising analysis proposal for the “Con Mucho Acento” campaign of Cervezas Cruzcampo (Spain).
Abstract 759 | pdf (Español (España)) Downloads 760 | DOI https://doi.org/10.1387/zer.24114
Page 31-48
Adaptation Proposal of the radio competence profile in Spanish universities due to the current generational disruption
Abstract 350 | pdf (Español (España)) Downloads 283 | DOI https://doi.org/10.1387/zer.24686
Page 49-72
Visibility and perceptions of mental health among university students, access to services and university internal communication during the Covid-19 pandemic
Abstract 968 | pdf (Español (España)) Downloads 940 | DOI https://doi.org/10.1387/zer.24087
Page 73-100
Bookstagram trends: an emergent literary journalistic criticism form for new audiences
Abstract 650 | pdf (Español (España)) Downloads 878 | DOI https://doi.org/10.1387/zer.23834
Page 101-120
Twitter-focused verification: fact-checking analysis of Spanish nu-tritionists in social networks
Abstract 502 | pdf (Español (España)) Downloads 401 | DOI https://doi.org/10.1387/zer.24666
Page 121-140
Diagnosis of audiovisual information processing in local television archives. Case study in Cuba
Abstract 420 | pdf Downloads 264 | DOI https://doi.org/10.1387/zer.23899
Page 141-159
The perception of audiovisual violence among university students: A case study of journalism students (University of Malaga)
Abstract 701 | pdf (Español (España)) Downloads 764 | DOI https://doi.org/10.1387/zer.23648
Page 161-183
Beyond the boundaries of public relations historiography through royal medieval propaganda: examples of a proto-public relations background
Abstract 299 | pdf (Español (España)) Downloads 225 | DOI https://doi.org/10.1387/zer.24126
Page 185-204
Brand positioning strategies through the support of social causes: a perspective from the analysis of commercial brands
Abstract 1765 | pdf (Español (España)) Downloads 1844 | DOI https://doi.org/10.1387/zer.24157
Page 205-221
Book Reviews
Rethinking Film Festivals in the Pandemic Era and After
Abstract 188 | pdf (Español (España)) Downloads 163 | DOI https://doi.org/10.1387/zer.24673
Page 225-227
Bigas Luna. El gran fabulador. Sueños, obsesiones y algunas otras ibéricas perversiones
Abstract 186 | pdf (Español (España)) Downloads 210 | DOI https://doi.org/10.1387/zer.24756
Page 228-229
The challenges of the Digital Society in the Nordic Countries and Spain: Democracy, Society and Culture
Abstract 151 | pdf (Español (España)) Downloads 127 | DOI https://doi.org/10.1387/zer.24806
Page 230-231
Teleshakespeare. Edición remasterizada
Abstract 157 | pdf (Español (España)) Downloads 191 | DOI https://doi.org/10.1387/zer.24858
Page 232-233
Periodismo SOS. Del filantrocapitalismo al poder que mata
Abstract 199 | pdf (Español (España)) Downloads 167 | DOI https://doi.org/10.1387/zer.24813
Page 234-235
La comunicación y sus cambios. De los orígenes al móvil
Abstract 280 | pdf (Español (España)) Downloads 430 | DOI https://doi.org/10.1387/zer.24859
Page 236-238