Autoimágenes afectivas: Del autodiseño a la exposición emocional en Instagram

Abstract

In the hypervisuality of the current digital era, the self-construction of image by contemporary artists has acquired a new dimension— not only as a strategic interface, but as an affective one. This article offers a reading of self-image as a device that exceeds traditional self-portraiture and becomes a gesture of emotional agency. Drawing on Boris Groys’ notion of self-design, it examines how certain artists negotiate their visual presence on Instagram, generating affective narratives that address the viewer from an intimate position. Subsequently, through the cases of artists such as Tracey Emin and Selma Selman, the article explores strategies of emotional exposure that destabilize dominant visual regimes. Thus, it argues that digital self-image can function as an emotional capsule and a contact surface toward an emerging digital sincerity, where affect becomes a channel for communication, resistance, and care.