El poder de lo inútil: Las tecnologías blandas y las bellas artes

Abstract

We approach the concept of crafts as body of knowledge that belongs to the expert  in contrast to a contemporary art without utility in itself, as a way to distinguish technology from technique in art. The superiority position of the technology from the technique discloses in its search for goals, that can be tangible, exemplified in hard technologies, or intangible, attributed to the concept of soft technologies. The drift toward technologization of devices, helps to approach the danger of defending the immaterial art product as an alignment with the discourse of the society of cognitive capitalism.